22 June 2024

Estetica Türkiye Joins Up with Schwarzkopf Professional at #colorcrafters Hairdressing Event in Istanbul

Together with Schwarzkopf Professional, the team from Estetica Türkiye was in Istanbul’s legendary match factory, which has transformed into a studio recently for the purpose of a photoshoot.

The Estetica Türkiye team welcomed 20 hairdressers from different cities as they arrived for an early-morning start to freely showcase their creativity and share their expertise as Pro Team members of Schwarzkopf Professional Türkiye. As well as all the essentials such as chairs and mirrors, a special area was accessible for them to prepare to take part in a photoshoot. In this way, they could express their hair designs in a richer way. As well as providing excellent content for social media, the experience provided a huge opportunity for interaction, which was extremely valuable for each and every hairdresser.

A source of inspiration and creativity

Viki Motro, General Manager of Henkel Hair Professional Turkiye, personally took part in the event, which also included a prep day, so that for the hairdressers to get themselves creatively inspired before the technical challenges of the following 2 days. The Elgiz Museum, one of the most important museums of modern art in Istanbul, hosted the Schwarzkopf Professional Pro Team members and served as a source of inspiration.

Afterwards, an important workshop supporting creativity took place under the leadership of Schwarzkopf Professional CSS Creative Director Jamilla Paul from Dubai and Schwarzkopf Professional Academy Manager Müge Meydan with Schwarzkopf Professional Turkiye Academy teams.

The creative imagery that emerged from the #colorcrafters event made a great impact on social media, while the cooperation between hairdressers was one of the striking elements.

Guray Kucuk, Ceo for Henkel Türkiye, Henkel Schwarzkopf Professional Global Event Manager Cataline Graf and Schwarzkopf Professional Global Ambassador Emre Ayaksız were among the important names of this special event.

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