23 June 2024

Hedonistic Collection by Genny D’Auria for Farmaca International

Genny D’Auria, Artistic Director of Farmaca International was the creator of the Hedonistic Collection (Edonesca). It takes its inspiration from the magic and of Ibiza, where fashion and beauty blend together.

Ibiza. Not only location of the Hedonistic Collection, but also a source of inspiration. Ibiza has always been a magical island where lights and shadows coexist, from the charm of the sea and its sunsets, to the social life dedicated to freedom and fun.

The essence of Ibiza shines through in this collection by Genny D’Auria for Farmaca International. It’s colourful, whimsical and dynamic hair looks alternate with apparently classic but full of life styles, which recall the shades of the sky when the sun goes down. To relive the magic of Ibiza, colour and cutting techniques come in various interpretations of the most influential styles and shapes of the moment.

FARMACA INTERNATIONAL Art Director: Genny D’Auria Team: Modi di Moda Photographer: Mauro Mancioppi Digital & Post Production: Luca Pentolini Production & Video: ZeroDue Studio Stylist: Luca Termine Make-up: Eva Vecchione Products: Farmaca International


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