21 June 2024

ArtistOnGo: optimizing the salon business!

Sam Villa joins ArtistOnGo, a platform disrupting the salon industry by finding solutions to the shifting market and its new needs.

ArtistOnGo (AOG) is leading the way with new AI technology designed to benefit both independent stylists and salon owners. They have gone national and now have the influence of Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken 5th Avenue, as Global Chief Educator. The industry is going through a profound shift. Salon professionals have different needs, they want more control over their lives and careers, and the industry must adapt to a new model that addresses those needs.

Keeping a finger on the pulse of the hair industry

The industry is going through a profound shift. Salon professionals have different needs, they want more control over their lives and careers, and the industry must adapt to a new model that addresses those needs. Most beauty professionals have a dream of being their own boss. And Gen Z artists aspire to be independent creators from day one. Yet for many, finding a place to work that suits their needs can be challenging. House calls are inconvenient, booth rental is expensive and trying to rent a chair directly at a salon can be trying. ArtistOnGo is changing all that by reimagining the way salons and artists work together.

I believe ArtistOnGo is an opportunity for everyone – think of it as a matchmaker for stylists and salons,” says Villa. “There are amazing salons with open chairs and independent stylists looking for more freedom and convenience. ArtistOnGo uses their technology to find the perfect match, and everyone makes more money, saves time and has a better quality of lift. It’s a win-win for stylists and salon owners,” says Villa.

More about ArtistOnGo

Industry veterans Dharmendra Manwani, Co-Founder & CEO (launched over 300 salons and worked with 10K+ artists), and Pat Parenty, Co-Founder & Head of Partnerships (the mastermind behind Salon Centric and previous president of L’Oréal Professional Products) are the founders of ArtistOnGo. They inherently know and understand the problems stylists and salon owners face and have come up with a comprehensive solution.

Aarti Manwani, Co-Founder & Head of Product explains, “We interviewed 200 salon professionals about their problems. The #1 was the hours they work. Most can’t work 10am-8pm, especially single mothers and parents who need to care for their children. The second was cancellations. Stylists are dependent on their clients and when they cancel last minute it’s hard to charge them a fee for fear of losing them.”

Flexibility and convenience are the newest way to create healthy wealth. Often stylists have to work a certain number of days/hours a week as dictated by someone else or a set monthly rental fee for a booth/suite. Now they have the option of working as little or as much as they want. Moreover, they only have to pay for space on the days they actually work. This new freedom allows people to curate their lives in a more meaningful way.

Sam is a leader in cultivating unity in the salon industry with #ArtistsSupportingArtists and #BrandsSupportingBrands. And with his combined social following of 2.3 million followers, it was of course attractive for us to partner with him to help forge relationships between the many independent stylists and salon owners in his community looking for more flexibility, convenience and rewarding experience,” says Manwani.

Here’s how ArtistOnGo works

What’s in it for Stylists?

With AOG’s AI-powered tech, stylists find rental salons that meet their personalized needs — like location, vibe, and community — saving over 50% on chair rental costs.

  • Salon <> Stylist Matching Engine. The technology matches stylists with salons based on location, vibe, schedule, budget, and more.
  • Customized Flexible Memberships, No Contracts. Rent chairs hourly, weekly, or monthly and save 50% or more by paying only for the time used.
  • Hassle-Free Rentals. Chair rentals come with amenities like clean towels, back bar, and storage. Manage bookings, communication, and payments online.

What’s in it for Salons?

Salon owners love the AOG concept because they can earn $15k per month or more by transforming empty chairs into revenue without additional costs or effort. They also meet new talented artists from their community. They can co-share the space and growing financially together with clear boundaries! With AOG’s AI-powered tech, salon owners can:

  • Build a Free Listing in Less Than 10 Minutes. AOG tech creates an online presence with all a salon’s information and preferences in just 10 minutes. This makes it easy to rent chairs.
  • Match with the Right Stylists. AOG’s AI tech matches salons with stylists who meet their criteria. And the salon owner has the power to approve every renter.
  • Hassle-Free Management. AOG’s seamless tech handles all aspects of the rental business. This includes calendar management, bookings, chair availability, payments, and reports.

At ArtistOnGo, we firmly believe that the future of the beauty and wellness community will be greatly enhanced when every beauty professional has access to the resources needed to operate autonomously,” adds Manwani.


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