The AWE Collection crafted by the Aveda Global Artistic Team is an enchanting celebration of the profound influence of hair.

In a world marked by hurried moments, The AWE Collection crafted by the Aveda Global Artistic Team emerges as a gentle, enduring thread that brings us to the present. It allows us to cherish and connect with ourselves and those around us. This meticulously curated collection draws its inspiration from the marvels of nature and deeply personal moments of self-expression. AWE by the Aveda Global Artistic Team is more than just a collection of exquisite hair, high-style cuts, colours and styling; it is a way to create extraordinary experiences that will truly inspire awe.



Global Executive Director, Aveda Technical Education Aveda Global Artistic Director, Make-up: JANELL GEASON Aveda Global Artistic Director, Hair Colour: IAN MICHAEL BLACK Aveda Global Artistic Director, Hair Cutting: RICARDO DINIS Aveda Global Educator, Hair Styling: BEA CARMICHAEL Aveda Global Artistic Director, Textured Hair: RENÉE GADAR Make-up Assistant: ANDREA HOLTON Fashion Stylist: CINDY WARNER Photographer: MICHAEL HAUG Creative Direction: MERGE Writer: ABBY DEBRUINE