21 April 2024

Lea Shaw Talks Transitional Blondes

As 2023 saw two of the world’s most famous blondes take over the world – Barbie and Taylor Swift – Lea Shaw, JOICO UK’s Blonde Ambassador assesses what’s in store for blondes in 2024!

The answer is quite simple,” says Lea Shaw, JOICO UK’s Blonde Ambassador. “There’s no change for 2024! Warmer blonde shades are still trending and they’re predicted to continue to do so as we transition into the warmer months. As we shift into spring, most people feel the need for a change. But springtime doesn’t just mean spring cleaning, it can also mean trying out a new hair colour!

“From muted blonde to golden hour blonde, these shades will be all the rage in 2024. If you’re looking to move away from the icier colder blondes for another year, here are my predictions for this season’s transitional blonde shades that will leave you feeling like a brand-new person!”

Muted Blonde

“‘The Taylor Swift Effect’ has seen a rise in clients asking for this stunning shade, and rightly so! This tawny, mousey blonde is perfect for the transition into the warmer months, and the versatility means this subtle shade can work for most colour palettes, with a cool acorn base and subtle blonde pieces blended through the hair. Muted blonde can be effortlessly personalised to suit your features and skin tone without being too much of a change. This is the ideal colour for those not wanting to commit to the upkeep of brighter blondes, or if you’re transitioning for a darker shade and just want to try something new!”

Creamed Honey

“Cosy blonde took over at the end of 2023 but say hello to its sister – Creamed Honey. Super-polished hair is trending the season, and creamed honey is one of the best shades to go if you’re after those ‘old money’ vibes. This buttery blonde tone is flattering for those with warmer undertones and accentuates the face’s features. This dreamy, creamy shade strikes the perfect balance between blonde and warm, being a perfect honey hue for those who want to go warmer, but not blonde.”

Golden Hour Blonde

“The golden girl of the blonde world. As soon as the sun starts to peek through those dark wintery clouds, we’ve got one thing on our mind – going blonder. This golden, sun-kissed hue is perfect to warm up the transition into the spring months. Golden Hour blonde is a favourite amongst celebrities and clients alike, giving the illusion of highlights which would appear naturally after sitting in the sun after a long period of time. To achieve the golden hour blonde, I’d start with a blonde base to lighten the hair, then blend warmer highlights to give the hair that warmer hue. This blonde is a natural but bright shade that’ll make you feel like you’re living in an endless summer.

Have you been convinced to go blonde this spring? The possibilities with blonde hair are endless, so be sure to chat to your colourist and find that perfect blonde shade for your glow up, as we transition into the warmer months!


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