21 April 2024

Wella Professionals for Prabal Gurung AW24/25

Wella Professionals partnered with Prabal Gurung for his AW24/25 collection at the New York Fashion Week show!

Wella Professionals Brand Ambassador and co-lead stylist Briana Cisneros teamed up with Dyson Global Ambassador and lead stylist Jawara to create this season’s hottest hair look without sacrificing hair health.

Healthy hair was the star of the show through modern wet styling. Constant styling during fashion week can severely damage hair. Wella Professionals guaranteed the miracle-working products of the night. Wella Professionals Ultimate Repair Miracle Hair Rescue, guaranteeing that all models sported repaired and resilient hair at the show.

“To complement this collection, we wanted the hair to look powerful, effortless, strong and modern through the wet piecy look. Wella Professionals Ultimate Repair Miracle Hair Rescue helped us to create this look and bring the runway vision to life. All while ensuring our models’ hair health,” explains Prabal Gurung.

Step-by-step breakdown

Wella Professionals Ultimate Repair Miracle Hair Rescue repairs hair damage from the inside out in just 90 seconds for 99% less breakage. Popular skincare ingredients Alpha Hydroxy Acid (AHA) and Omega-9 rebuild bonds on the inside for a strong hair core and replenish the hair outside by coating the surface and filling in the cuticle to re-create hair’s protective barrier.


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