21 April 2024

Tolu Coker Show with TONI&GUY Backstage at LFW AW24

TONI&GUY International Artistic Director, Efi Davies, worked backstage at London Fashion Week creating the Autumn/Winter 24 look for Tolu Coker using label.m Professional Haircare.

Tolu Coker

Drawing inspiration from West Africa’s bustling markets, gridlocked streets and street hawkers, Tolu Coker engages in critical conversation. This centres on around migration, social equity and post-colonial economic landscapes. Commonly used amongst market traders in Nigeria to communicate and procure clients, Coker proposes ‘Broken-English’ as an evolved means of communication. 

Hair by Efi 

International Artistic Director Efi Davies and the TONI&GUY Session Team drew inspiration from the tailored waves of the 60s and 90s. They skillfully intertwined these influences into a finger-waved pixie hairstyle.

International Artistic Director Efi Davies and the TONI&GUY Session Team

This technique served to highlight the clean tailoring structures noticable in the collection . It achieved a harmonious fusion of retro elegance and modern sophistication. 

Hero Backstage Products

label.m Gel, label.m Hairspray 

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