All you need to know about the events and insights of Cosmoprof Worldwide Bologna 2024! Demonstrating that the event is an opportunity for updating, inspiration and training for professionals
The events and insights of Cosmoprof Worldwide Bologna 2024 promises to be rich in content and in-depth analysis. So save the dates from Thursday, 21 to Sunday, 24 March, promises to be rich in content and in-depth analysis. The organizers designed all the events to meet the needs of all operators, enabling them to grasp the richness of the exhibition. Now operators and visitors alike can fully immerse themselves in the suggestions and new trends from all over the world.
At the Service Centre, the beating heart of the event, from Thursday, 21 to Saturday, 23 March, CosmoTalks will be back. To share insights, inspiration and future strategies for tackling the most topical issues for the cosmetics industry, Cosmoprof’s calendar of round tables will offer stakeholders three days of appointments with more than 70 speakers, representatives of market and trend analysis agencies, brands and media from all over the world. Participants share insights, inspiration and future strategies for tackling the most topical issues for the cosmetics industry. Come to enjoy discussions about the state of the art of the industry and its future evolution.
The 2024 edition topics include new trends, high-tech solutions and the impact of AI on the industry, the circularity of the cosmetics supply chain, sustainable and innovative ingredients and raw materials worldwide. There will also be localized analyses of the new beauty market balance in China, the evolution of retail in the USA, the influence of the pro-ageing approach of consumers, and even opportunities and beauty scenarios in Africa. Confirmed to date are the participation of Aliplast, Beauty Insights, BEAUTYSTREAMS, Centdegrés China, Claire Beauty, Dentsu, Ecovia Intelligence, Euromonitor International, Fashion Snoops, Macro Oceans, Nelly Rodi, Nielsen IQ, RUVI Beauty, Statista, Sulapac, The Beauty Biologist, Thorne HealthTech, VEG – Virtual Events Group. Prestigious international publications of the stature of Beauty Matter, Beauty South Africa, Jing Daily, and Wallpaper will moderate the speeches.
Cosmoprof‘s events also include a rich educational program. These sector-specific in-depth studies will enrich the exhibition offer. At Cosmopack, technical appointments will enable companies to present the results of their research to a specialized audience. Cosmopack Stage, a space available to exhibitors to demonstrate their technologies and innovations, is located near Ingredients Zone. This unique area will spotlight the ingredients segment for the second year.
Focus on perfume
the perfumery segment has long been the focus of dedicated initiatives to facilitate dialogue between supply and demand. This sector is particularly in need of support as new trends have a strong impact and completely transform consumption habits. Accademia del Profumo will be at the Service Centre with an installation dedicated to the excellence of bergamot, one of the most iconic olfactory notes. For the 2024 edition, there will once again be the collaboration with Fenapro, the association of Italian perfumeries and the FEDP – the European Federation of Perfume Retailers. At the same time, a delegation of Italian perfumeries will participate in guided tours. Destination? The discovery of the most exciting collections for their product range.
Cosmoprof‘s events will also host target-specific events. FENAPRO and IMAGINE magazine have organized the second edition of the Imagine Prize for Perfumers awards ceremony for Thursday, 21 March. The initiative focuses on perfumery owners and shop assistants as cultural mediators of beauty. The best-rated products will be unveiled on Thursday, 21 March, in the Buyer Lounge in Hall 14. On Friday, 22 March, professionals can attend an in-depth talk organized by IMAGINE magazine. It promises to be an opportunity to share fruitful experiences and new challenges for the channel.
The CosmoForum format will instead be the in-depth coverage of the nail sector. Nail professionals will enjoy the events of Saturday, 23, and Sunday, 24 March, in the Nail Gallery. Just head to the Buyer Lounge in hall 36. On Saturday, the 23rd, Estetispa will spotlight safety and posture for beauty salon operators and customers, focusing on tool regulations. On Sunday, Unghie e Bellezza magazine will moderate the round table on the role of communication in the nail world.
World Massage Meeting
Now in its third edition, the World Massage Meeting is always an unmissable appointment for beauty therapists and holistic operators. Cosmoprof 2024 promises 4 days of events, treatments and novelties with global experts in manual techniques. They will talk about how to control emotions in favor of one’s well-being and that of clients. The focus will be on how massage is essential for health and well-being. On Sunday, 24 March, the stage will host the most outstanding professionals in the field.
cellula+, Cohort, Comfort Zone and Freddy, Rhea Cosmetics, Physio Natura, Revivre, Storz Medical Italia-Awt®, Vagheggi, Gianluca Mech have confirmed their presence. This year, Mabella will be once again partner withthe World Massage Meeting. Their objective is to give visibility to the interventions that will enrich the program.
On Sunday, 24 March, Cosmo Onstage will host the most renowned sector experts in the unique role of Gurus. These individuals will delve into specific topics and trends in a direct dialogue with beauty therapists. During the 2024 edition, a session will focus on skin wellness. Tune in to learn how to treat and defeat blemishes definitively by understanding the biochemical and physiopathological mechanisms behind them. Another key topic at Cosmo Onstage will be personalizing one’s beauty center and treatments as a communication strategy. After all, today businesses need a means of standing out from the crowd.
There will also be several in-depth appointments for operators in the hair sector. Experts like Globelife Hair Fashionistas Carlo Di Donato, Stefano Bugada, Stefano Conte, Toni Pellegrino, Mirko Schioppa, and Pino Troncone will unveil the styles, colors, and shapes of the looks to come.
It will continue with the Hair Business Forum, a Grand Finale with the gurus and coaches of the hairstyle sector. Hair Business Forum is a new format that brings together leading figures and acclaimed management experts in the professional industry. Hear from such as Afsoon Neginy, Sen. Renato Ancorotti, Lele Canavero, Luca Picchio, Sergi Bancells, and Roberto Pissimiglia. The topics will be self-leadership, marketing as the added value of talent, the national register of certified companies, the four engines of customer experience, artificial intelligence, business culture and the new generations. Entrance reserved for EsteticaHair subscribers or by invitation.
ON HAIR at Cosmoprof
The Cosmoprof Worldwide Bologna event dedicated to hair fashion is one of the most eagerly awaited events of the year for hairstylists worldwide. For the 2024 edition, ON HAIR proposes in a single day, Sunday, 24 March, a calendar of shows that will amaze the entire hair community with a crescendo of colors, lights and trends. The On Hair Arena will host performances by the world’s most influential companies and artistic teams. Brands that have confirmed include L’Oréal Professionnel, Matrix by Urban, Redken, Gamma Più, My.Organics, Farmaca with Genny D’Auria and Mimmo Laserra, Gea Academy x Shot, Fashion Mix/Xenon Group, Revlon Professional and American Crew.
The calendar of events for Cosmoprof Worldwide Bologna 2024 is available at www.cosmoprof.com.