Beauty Changes Lives presents “One Day, One Ticket, One Million Possibilities”. This huge single-day fundraiser that enables pros to support the next generation of beauty professionals.
On March 21st, 2024, Beauty Changes Lives invites all beauty, barber and wellness professionals to step up and donate the value of just one service ticket to the nonprofit organization.
The goal? A staggering $1 million dollars. One ticket at a time.
Beauty Changes Lives (BCL) has unveiled “One Day, One Ticket, One Million Possibilities” (ODOT). This one-day-only mega-fundraiser supports BCL’s mission to empower the next generation of beauty and wellness professionals through their stable of career-supporting resources.
What it’s all bout
According to BCL representatives, “If there’s any industry that can make this happen, it’s ours.”
Salon pro and educator Candy Shaw spearheaded ODOT 2023. She explains that the pro beauty community is a powerhouse just waiting to be tapped.
“One Day, One Ticket is about harnessing the energy of our industry’s artistry and creativity to strengthen our community and create opportunities for the next generation,” Candy says.
Last year’s inaugural ODOT raised $100,000 for BCL’s mission driven programs. These include scholarships, advanced education, entrepreneurial grants and industry-awareness activities. “Donating to BCL is an investment,” Candy Shaw affirms. “This is how we ensure that quality talent is available in our industry’s future.”
On March 21st, BCL asks pros to donate the value of just one ticket. The equivalent of one service can be donated through BCL’s super-simple online platform. “We’re grateful to receive any value of donation, big or small. Of course, you are welcome to share the full day of tickets. But all we are asking is for one,” says Lynelle Lynch, founding board member and president of Beauty Changes Lives.
“This is also a great opportunity to educate your clients about the opportunities in our industry. If they are willing to support, they have the opportunity to make a donation as well.”
What you can do
Interested pros should REGISTER ASAP at beautychangeslives.org/ODOT to pledge their support for the community and to download an ODOT toolkit of marketing assets—easy ways to show that you stand with the industry.
BCL offers a tiered list of registration packages, from a free individual participant pack all the way up to full-salon / spa teams. Teams who register by March 1st will receive a celebration kit and BCL swag. This incentive includes exclusive event t-shirts, mirror clings, door stickers and buttons.
“Together, we’re making beauty and wellness a first-choice career,” explains Lynelle Lynch, “We’re shifting the narrative. We’re saying, ‘Beauty isn’t a back-up path. These are dream jobs in an incredible community‘.”
The $1 million goal is a huge step up from last year’s wildly successful campaign—the team at BCL has confidence in the power of the community. “Beauty professionals have chosen the best career, the best profession, for life’s path,” says Lynelle Lynch. “Now, with One Day, One Ticket, we can give back to the industry that has enriched the lives of so many.”