12 July 2024

RED Business Network Live 2024 – Motivation & Networking with Wella

What a way to bid farewell to a cold, wet January! RED Business Network Live by Wella took place on 29 – 30th January at a new destination for 2024 – the luxuriously uber-trendy Titanic Hotel in Liverpool Docks.

RED Business Network Live

Ask anyone who’s been – it’s one of the greatest motivational networking events in the hairdressing calendar. The fabulous RED Business Network Live event held its 26th outing in a brand new location – the Titanic Hotel in Liverpool – and the feedback from the over 280 delegates who attended was nothing short of outstanding. Business Network Live is one of the most anticipated events by Wella’s RED community.

Every year, the schedule is packed full with a programme of motivational and inspirational speakers; these are perfectly teamed with plenty of networking opportunities for like-minded Wella RED members, salon owners and managers in which to share experiences and business challenges, as well as enjoying the pleasure of each other’s company.

Host this year was industry influencer and podcaster, Dom Lehane, who not only compared the entire two-day event, but also introduced Wella’s Managing Director UK & Ireland, Max Amen, for the official opening: “What better way to reignite our industry than to connect as a Wella family and think outside the box?,” said Max Amen “Business Network Live is an opportunity to learn not only from the inspirational speakers but from each other. This is an investment in yourself and that is the best investment you can make.”

For two days, an impressive line-up of entrepreneurs, authors, and iconic business leaders, including a behavioural scientist and esteemed psychiatrist, took to the stage to share their wise words of wisdom. Each story delivered something completely different, with an abundance of advice to take away. Anecdotes contained plenty of life changing guidance, both on a professional and personal level.

The Motivational Speakers 2024

Alison Edgar MBE’s expertise in setting business goals i and creating a ‘Smash It’ mindset. “One of the things about changing your mindset is that you have to believe you can do it,” she said.

Christian Howes is a data analytics guru and spoke of how it can be linked to human behaviour. He delivered some thought provoking messages on what clients might actually be looking for from their hairdresser.

Hairdresser Sarah Yorke is the brains behind the Stylebook Directory. This is an online directory of hairstylists, trainees, barbers, and hair industry professionals.

Next on-stage was construction boss, Daniel Ashville. A successful businessman and entrepreneur, Daniel shared the evolution of his construction business and his journey to success.

Author of ‘The Choice Factory’, Richard Shotton, delivered some powerful thought provoking messages on behavioural science and how we engage and socialise with each other.

The Motivational Speakers 2024

Professor Steve Peters addressed the crowd with a truly brilliant session on Mind Management and the way in which our brains work, cleverly linking his medical expertise to human behaviour.

Without doubt the most poignant message of the two days came from Jono Lancaster, in his session on Self-Acceptance. “Fill your heart with love and celebrate who you are,” he said.

Ellis Watson closed the 2nd day by gving guests some empowering messages to close the two days on. “You can’t change what you can’t change. The challenges of society post-covid, the cost of living crisis, competition in your sector – you can’t change these things. Your passion is the most important fuel. It is your enthusiasm and drive that will make this most extraordinary year.”

RED Business Network Live
The RED Business Network Live panel discussion

One of the highlights of RED Business Network Live is the panel discussion. This year, comprised of industry greats Natasha Grossman, Sarah Mason, Darren Messias, Colin Mcandrew and Steve Rowbottom. Discussion topics included attracting apprentices, maintaining existing business and franchise challenges.

An evening celebration saw guests enjoy a nautical themed drinks reception, followed by a three course meal with entertainment. After dinner, comedian Justin Moorhouse entertained guests with a hilarious set, before a glitzy band took to the stage for the party to truly begin.


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