29 February 2024

Midnight Berry: Goldwell’s 2024 Color of the Year!

Midnight Berry, Goldwell’s 2024 Color of the Year, is the result of the company’s partnership with trend agencies and color experts! This shade of highly saturated purple and the deepest blues exudes richness and complexity.

Goldwell’s Color of the Year initiative exists to inspire stylists and clients alike. The objective is to push the boundaries of hair fashion and set trends that shape the industry. Via Midnight Berry, Goldwell once again showcases its expertise in creating colors that transform hair into a work of art.

What the experts say!

A shade of highly saturated purple and the deepest blues, Midnight Berry exudes richness and complexity. It effortlessly encompassing two of the freshest shades for the upcoming year.

Drawing inspiration from the enchanting, jewel tone colors found in nature, Midnight Berry captures the essence of elegance, allure and a growing desire for glamour,” says Jane Boddy, Global Color Expert. “Its deep, multidimensional hue consists of an inner core of darkness and a rebellious spirit. Hence, it evokes a sense of mystery and sophistication.”

The infusion of blue undertones and hints of ultraviolet give a new dimension to Goldwell’s 2024 Color of the Year. It also foresees and spotlights the second big color story of 2024; the rise of tinted blacks. Inspired by the mystery of the night sky, Midnight Berry portrays a sense of enchantment and mystique. It captivates and inspires.

Midnight Berry is a shade that embodies the spirit of the modern woman – confident, daring, and unapologetically unique,” says Angelo Seminara, Goldwell Global Ambassador. “Hair color should be a reflection of one’s individuality, and this color offers endless possibilities for self-expression. It’s a shade that truly stands out in a crowd.”

Get the formula with Goldwell Elumen:

  • 40ml Elumen Gy@6
  • 5ml Elumen VV@all
  • 1ml Elumen Bl@all


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