5 March 2024


Goldwell proudly announces the upcoming 50th anniversary of its iconic, in-salon color system, Topchic.

Goldwell‘s Topchic will soon be marking half a century of making a difference in the lives of hairdressers! This means 50 years of delivering an easy-to-use, reliable and high-performance color assortment to professionals around the world. Since its inception, Topchic has been synonymous with performance, delivering vibrant, long-lasting hair color. With its innovative and user-friendly formulas, Topchic has become the go-to choice for stylists seeking nothing but the best. Indeed, Topchic guarantees intense color, excellent evenness, ultimate durability and superior coverage with every application.

Half a century of excellence

Throughout its remarkable journey, Topchic has established a valuable legacy based on excellence and performance. As a trusted essential for professionals, Topchic enables stylists to unleash their creativity. Stylists can easily achieve unique stunning color transformations to fully meet the individual needs of each client. The brand’s 50th anniversary celebration is an opportunity to pay a tribute to the countless passionate stylists who have embraced Topchic over the years, making it an integral part of their professional toolkit.

The success of Topchic can be attributed to its unwavering commitment to performance and continuous improvement that brought Goldwell’s color offerings to unmatched levels. Over the years, Goldwell has consistently refined and expanded the Topchic range, introducing new shades, formulations and technologies. Their mission is to ensure that stylists have access to some of the most advanced tools for creating stunning hair color transformations. Goldwell continues to be inspired by each professional’s passion and strives to continue to deliver best-in-class color they can trust.


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