Haringtons is pleased to announce the rebrand of Amersham salon, Gatsby & Miller, as part of its ongoing investment and expansion strategy. Acquired in 2022, the salon site now officially falls under the group’s award-winning portfolio.
The move will see Haringtons extend its brand into a new local area. It continues to build boutique salon experiences, centred on high-street locations. The acquisition marks a memorable year for the esteemed salon group as it will also celebrate its 40th anniversary in 2024.
“Gatsby & Miller has always delivered an exceptional experience that goes beyond the haircut,” said Haringtons founder, Robert Smith. “We’ve been successfully operating in this location since 2022 and now we see the full, refreshed Haringtons brand taking centre stage. This expansion allows us to continue offering the ultimate experience for hair that our customers already know and love.”
So much celebrate
Much like Haringtons, Gatsby & Miller has received much recognition from across the industry with wins including Best Salon Experience, Male Grooming Salon of the Year and Customer Service. “There is so much to celebrate about our like-minds coming together,” adds Amersham salon manager, Shani Hodge. “There’s been a great spirit of collaboration since we joined forces with Haringtons. This January marks the next chapter in our continued success. Clients have always been – and will continue to be – at the heart of everything we do.”
Haringtons is one of the most prolific salon groups across the South of England. It has long shown its commitment to delivering the gift of confidence to its clients. It has recently invested heavily across all areas of the business, not least their apprenticeship training scheme and development programme.
In 2020, Haringtons underwent a brand transformation, including refurbishment of all locations, development of a new strategic direction and the introduction of a new Creative Team, now led by Creative Director Richard Scorer. The acquisition of Gatsby & Miller forms part of the group’s ongoing strategy to expand its salon portfolio and support business growth.