29 February 2024

Visions Unveiled: America’s Beauty Show 2024

America’s Beauty Show 2024 will showcase ‘What’s NEXT’ through the captivating “Visions Unveiled” Model Imagery Campaign

America’s Beauty Show is thrilled to introduce “What’s NEXT” for its highly-anticipated 2024 show. This year’s overarching theme, “What’s NEXT” embodies a spirit of innovation. This spirit also reflects inclusivity and a forward-looking perspective on the future of beauty, barbering, esthetics, nails, and education.

This America’s Beauty Show (ABS) 2024 model imagery serves as a perfect complement to the spectacular event. These images will elevate the ABS experience to unparalleled heights. The Ulta Beauty Pro Team and ISP Studios collaborated to craft these visuals that succeed in embodying the dynamic future of the beauty industry.

Each of these curated image harmonizes a story that resonates with the event’s theme, ‘What’s NEXT’. This collection draws inspiration from the late ’90s and early 2000s Y2K era. Indeed, these fascinating and fun visuals present a contemporary reinterpretation of that period. Beyond merely showcasing the latest trends and techniques, the visuals encourage attendees to delve deeper into the unfolding future of beauty. The “Visions Unveiled” campaign encapsulates the spirit of the event, making ABS 2024 a celebration of artistic expression.

The “Visions Unveiled” Ulta Beauty Pro Team

Meet some of the visionary stylists and creative minds who brought the enchanting model imagery to life. These industry luminaries bring passion and expertise to new heights.

Danielle Keasling, Ulta Beauty Pro Team

You are going to see sharper haircuts. People are going to see us pushing things outside of the box a little bit more on this campaign. That’s why we are really excited about it.

David Lopez, Ulta Beauty Pro Team

In terms of hair, we are going to see a lot more expression. We are going to see a lot more individuality. I think people are using what they look like as a means to convey to the world who they are and what they stand for.

Anna Manukyan, Ulta Beauty Education Co-Founder, Beauty Finance Group and Cosmetologists Chicago Board of Directors Member

It’s been a labor of love. And as you can see, the images represent the multitude of personalities, skill sets, and talent that we have on the team.

Altorrin McIntyre, Stylist

I was actually given words: Y2K, new beginnings. So I took those words and I reinterpreted them into fashion, and into wardrobe.”

These talented stylists, among others, added passion and innovation into every detail. These two ingredients ensure that the Visions Unveiled ABS model campaign imagery is another captivating visual narrative. Their stories provide a glimpse into the creativity that went into crafting a campaign that surpasses trends. They invite attendees to experience new perspectives and inspired artistry.

“What’s NEXT” at America’s Beauty Show 2024

ABS is a three-day show that will showcase world class educators representing various areas of expertise, all under one roof. A highlight of ABS is the ABS Global Image Awards, celebrating the creative work of artists from around the globe. The grand celebration will take place on Saturday evening, April 20, 2024. New this year is the ABS Health and Wellness Pavilion, which includes a multitude of offerings for self care. ABS will be held April 20- 22, 2024, at the esteemed Donald E. Stephens Convention Center in Rosemont, IL.


Hair: Ulta Beauty Pro Team

Photographer: Richard Monsieurs

Make-up: Ulta Beauty Pro Team 

Hair Assistants: Ulta Beauty Design Team and Vicky Yeremchuk 

Make-up Assistants: Dmitry Potapov and Gabe Almodovar 

Wardrobe: Altorrin McIntyre 

Nails: Sarah Nguyen 

Production: ISP Creative

Social Media: Follow ABS on Facebook, Instagram and TikTok

Facebook: Americas Beauty Show by Cosmetologists Chicago

Instagram: @americasbeautyshow

TikTok: @americasbeautyshow



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