3 March 2024

Salon Owners Summit – Phorest Celebrates its 20th Anniversary

Phorest celebrates its 20th anniversary by hosting Europe’s premier growth-driven event – The Salon Owners Summit – attracting an audience from the best and brightest of the hair, beauty, and medi-aesthetics industries to Dublin.

Salon Owners Summit

Irish-founded and global salon software provider Phorest ushered in its 20th business anniversary with a special hosting of its 8th annual flagship event, the Salon Owners Summit.

Salon Owners Summit

Taking place in the Royal Dublin Convention Centre Dublin, the event attracted over 600 salon owners from the global salon business community across the US, Canada, UK, Ireland, Australia, Finland, Germany, and the Netherlands. Positioned as Europe’s premier growth-driven event for the hair, beauty and medi-aesthetic industries, the two days were curated to be inspirational, educational, and immersive, bringing together a diverse group of speakers to talk about the latest industry trends, opportunities, and new Phorest technology innovations for salon owners across the globe.

Salon Owners Summit
Phorest Founder, CEO, and host of the event Ronan Perceval

Ronan Perceval

Phorest Founder, CEO, and host of the event Ronan Perceval says, “The Salon Owners Summit represents everything we are truly passionate about at Phorest and reinforces why I fell in love with this industry 20 years ago. To have our customers, partners, and industry speakers in one room, celebrating, sharing, and networking together is electric. We also invited over 100 members of our own Phorest team to be at this event, immersing themselves in the experience, spending quality time with our customers, and soaking up valuable customer insights, needs, and ambitions for 2024.

Our mission is to empower and inspire our customers to grow fantastic businesses, whilst attracting and delighting loyal clients and talented staff. There is no better way to improve our product and customer experience than to stay connected to our customers, so we can remain laser-focused on continually innovating in our product and serving their business needs. This event celebrates the courage and camaraderie of this industry and promotes thought leadership. I am so proud of what we have achieved collectively to date – and excited for what’s still to come!”

Inspirational Speakers

The line-up of diverse speakers kicked off with David Meade, an award-winning researcher and speaker who delivered a high-energy and collaborative session on Growth Mindset, focusing on how soft skills like body language and implementing small changes to your business can help you succeed.

Sharmadean Reid, MBE entrepreneur and founder of WAH Nails and the women’s empowerment platform, The Stack World, delivered an impactful keynote on “Finding the Human Story in the Data.” Sharmadean focused on ensuring salon owners utilise their all important data from clients and even set homework to create the ideal customer persona for teams to embrace.

Supportive Role in Business

US industry leader Geno Stampora and Nina Tulio, esteemed California-based salon business mentor, joined the stage to deliver motivational and inspirational talks to equip attendees with all the tools needed to kickstart the year ahead. Sharing their own journey of gender transition, PhorestFM host, Alex Bélisle-Springer calls for salon and spa owners to reflect on the supportive role their businesses can play for their clients, while Phorests’ own Rich Cullen and Verna Wall captured and shared “Success Stories from the Salon Floor,” highlighting creative ideas and best practices from around the globe.

The celebrations wrapped up with an interactive performance by renowned TV hypnotist, mentalist, and Brain Hacker Keith Barry titled “Beyond Words” focusing on how NLP uses thoughts, feelings, and language to understand your team and customers.

The two-day programme also comprised workshops focusing Social Media, Phorest Software Development, Medi-Aesthetics Software Developments, the Art of Getting Things Done, Salon Sustainability Solutions and Tipping Legislation Insights. Phorest also welcomed event partner Vish, the cutting-edge colour management software, to the 2024 show, whilst also raising awareness of the official industry charity, Hair & Beauty Charity.

Guests also enjoyed networking evening programmes including the high octane and hilariously fun, Bingo Lingo dance and games night. Plus, an event first, guests also got to enjoy the artwork from local Irish artist Amanda Jane Graham, which celebrate


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