3 March 2024

Grey Has Never Looked This Gorgeous

Grey has never looked this gorgeous, so why wish it away? Show your clients how to embrace their grey!

Grey Has Never Looked This Gorgeous. So let’s celebrate or cover grey hair with natural-looking incredible color. Whether your clients are embracing their greys or wishing them away, pair your skills with the Goldwell range of high-quality and technologically advanced products to answer any clients’ needs.

Meeting the hairdresser’s needs!

Given the outstanding importance of grey coverage for salons, Goldwell has constantly adapted their portfolio and services for grey hair. Their vision is to adhere the latest trends via new products as part of holistic campaigns over the years.

Grey Has Never Looked This Gorgeous

Now, with the Grey Has Never Looked This Gorgeous Campaign, Goldwell is putting focus on grey again. The campaign showcases a variety of options within the comprehensive product assortment from coverage to beautification. In this way, it’s easy to answer diverse clients’ needs for natural looking results. The campaign showcases the brand’s leading position in color. Such an extensive range is guaranteed to provide the necessary tools to showcase the depth and wide range of the color portfolio that empowers stylists and clients to cover, blend or beautify grey hair.

Thanks to Goldwell, Grey has never looked this gorgeous

Grey Has Never Looked This Gorgeous

Achieve beautiful and durable grey coverage from an assortment of Goldwell color. Choose Topchic for classic coverage with an array of tonal options. Moreover, Topchic Zero is perfect for clients conscious of ingredients who seek ammonia-free color services. Elumen instead is ideal for clients with scalp sensitivities who seek ammonia and peroxide-free color services.

Grey Has Never Looked This Gorgeous

Blend grey hair to achieve a seamless and natural look while maintaining exceptional color and shine. Choose Colorance for clients starting to see grey, Colorance Cover Plus for maximum grey blending or Men ReShade for discreet grey reduction.


You can also maintain your clients natural color without compromising on shine or texture for beautiful-looking results after any salon service. Choose Colorance Gloss Tones Clear or Elumen Clear for high-gloss shine. Opt for Goldwell Intensive Conditioning Serums for hydration and nourishment.

Grey Has Never Looked This Gorgeous


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