3 March 2024

Valentía Collection by Juanmy Medialdea

The Valentía Collection pays tribute to the woman who confronts her fears and overcomes them with courage. She’s a woman who faces life head-on, without hesitation. Instead of conforming to imposed stereotypes, she proudly displays her true identity: a strong, bold personality entirely detached from the conventional.

The Valentía Collection by Juanmy Medialdea does not sacrifice trends and sophistication, but reinvents them with a unique look. Hairstyles and styles become a manifestation of the bravery and determination of this fearless woman. From daring cuts and risky textures to striking colours and bold contrasts, each look is a statement of her power and self-confidence.

Valentía aims to empower all women, reminding them that they can be brave, powerful and unique. It invites them to embrace their authenticity and express themselves without fear. Each total look in this collection is a bold statement that allows every woman to feel in control, empowered, and ready to conquer the world.

Hairdresser and Styling: Juanmy Medialdea Hair Salon: Juanmy Medialdea Peluqueros Hairdressing Assistants: Jessica del Arbol Make up: Sergio Castillo Roberto Rodríguez Photography: Esteban Roca Production and Styling Assistants: Jessica del Arbol, Eugenie D’alessio Products: Schwarzkopf Professional

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