29 February 2024

Fresha’s Beauty and Wellness Industry Trend Report

Fresha partnered with trend forecasters WGSN to launch its first-ever trend report. Here you can discover insights that will drive the beauty and wellness industry forward. 

Fresha, the world’s #1 booking platform for beauty and wellness, is offering a unique industry perspective and launching an invaluable resource. With a view to getting reliable results, they prepared this report in partnership with WGSN, leading trend forecasters. Indeed, the The Future of Beauty and Wellness Report 2024 is brimming with insights based on:

  • the analysis of 600 million Fresha bookings
  • scans of over 2,000 social media accounts
  • a survey of over 1,000 consumers across the US, the UK, Canada and Australia
  • interviews with industry experts, including makeup artist Huda Kattan and celebrity barber and educator Mark Maciver
Fresha's Beauty and Wellness Industry Trend Report

Business savvy for 2024

Not surprisingly, today’s salon owners need to stay ahead of the game to achieve success. This trend report serves to uncover and decode the 11 trends set to shape the industry in the near future. These range from high-octane beauty to the diagnostic tools taking over salons. And not only! Clients’ expectations of beauty and wellness will witness an unprecedented evolution over the next five years. 

Hence, Fresha’s findings as revealed in this trend report will serve as a guide to those changing expectations. In this way, owners and managers will better understand how services and treatments will need to change to boost business. In conclusion, all of this game-changing information will help business owners outpace the competition and stay at the forefront of client care.

Moreover, beauty and wellness business owners eager to provide consumers with a holistic, personalized approach will find this report invaluable. Businesses with forward-thinking strategies and customer-centric services will find the most success. In this way, client retention goals will be surpassed well into 2024 and beyond.



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