21 April 2024

Global Matrix Crew for 2024 is Announced

Four talented UKI Matrix artists are announced as the Global Matrix Crew. They become part of the 2024 line up for the esteemed Matrix global artistic team, bringing their unique creativity to an international stage for the coming year ahead.

Matrix Editorial, Colour and Trend Ambassador Zoe Irwin, Artistic Director Christian Wiles and Hair Artists Ria Kulik and Niall McNulty fought off tough competition from more than 100 international Matrix artists who applied to be in the team.

At this time, the Global team consist of colour specialising artists with three core areas:

  • Product Testing & Feedback – Collaborate, Provide Feedback, And Share Key Market Insights
  • Photo Shoot Talent – Creating new looks, techniques and to champion DMI content O+O
  • International Trainings & Events – Reignite DMI + Global Partnerships, and Co-Develop TTT Content

In addition, Desmond Murray is the fifth artist from the UKI community who has earned the title of Matrix International Artist, specialising in cutting and styling. Desmond has been making waves across America throughout 2022 and 2023 appearing on many stages on behalf of Matrix and working closely with the USA team to deliver his signature cutting and styling expertise. Here in the UKI, Desmond has also led texture training and is a dedicated mentor to artists and young creatives which will continue in 2024.


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