Applications for L’Oréal Professionnel ID Artist Programme 2024 are now open, promising to be an exciting year of opportunities and career enhancements for all hairdressers who take part.
The L’Oréal Professionnel ID ARTIST Programme has celebrated its 20th anniversary in 2023. It is one the top development programmes in the hairdressing industry. The ID ARTISTS are trained and developed by top industry names for a minimum of five days per year to include: presentation skills, educating fellow hairdressers, digital upskilling, hands-on training and exclusive previews of new brand launches. With a multitude of other opportunities exclusive to ID ARTISTS, it offers inspirational education, colour techniques, session styling as well as product know-how for stylists to develop and embrace their craft. More than 400 ID Artists have taken part in its 20 years, with a number of artists now global ambassadors and educators in their craft.
Entry is through a virtual audition process at the L’Oreal Academy in January. Open to various skill set combinations, auditions will take place with an top panel of judges making the final decision. There are three areas to choose from (or a combination of all) to develop skills and focus on cutting, styling and also colour.
The audition, open to qualified hairdressers, colourists or stylists working within a salon environment in the UK or Ireland, gives them the opportunity to show and explain their skills in one or all three of the areas.
There are two formal audition steps; firstly, submit an audition video showcasing a complete total look on a live model. Successful entrants will take part in a virtual interview with a panel of experts.