3 March 2024

OLAPLEX: Strength starts inside!

OLAPLEX didn’t just come up with a new product. They came up with an entirely new category in hair care called “bond-building.”

In 2014 two chemists in California established the groundbreaking science of OLAPLEX to find a solution to damaged hair. In doing so, OLAPLEX didn’t just come up with a new product, it came up with an entirely new category in hair care called “bond-building.”

The ingredient that changed it all

Known as the “invention,” Bis-Aminopropyl Diglycol Dimaleate allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.

The original discovery led to OLAPLEX N° 1 Bond Multiplier and OLAPLEX N° 2 Bond Perfector. This salon-exclusive treatment features high concentrations of patented OLAPLEX Bond Building Technology™ to relink damaged disulfide bonds. These are the bonds responsible for hair’s strength and structure.  

Making the system work for you

This professional-strength duo can be added into any chemical service or used as a stand-alone treatment for overall repair and hair maintenance. It can also be used alone as a mini treatment or as the second step of an OLAPLEX Stand-Alone Treatment. Over the past nine years, OLAPLEX has built on its industry stance as the original bond builder. They focused on developing innovative products for every point in your hair care routine, from professional treatments to stylers. From additives to cleansing and conditioning to styling and support products, OLAPLEX is building bonds like never before. Once clients experience the difference in their hair they never look back.

Damage is no longer permanent. Until OLAPLEX, products on the market were not re-linking damaged hair bonds. This translates into complete confidence for you as an artist and the power to produce unparalleled results on all hair types.

The patented OLAPLEX Bond Building Technology™ works from within to improve the quality of hair

Bonding with OLAPLEX

No. 1 Bond Multiplier: Step 1 of a two-part system. This highly concentrated in-salon treatment permanently rebuilds disulfide bonds and mitigates damage for stronger, shinier, healthier-looking hair.

The solution for mitigating damage, repairing, and strengthening the hair before, during and after chemical services

No. 2 Bond Perfector: Step 2 of a two-part system. This highly concentrated, in-salon treatment repairs and rebuilds disulfide bonds for stronger, shinier, healthier-looking hair.

The solution for hair with visible damage or in need of repair and protection from future damage.

Broad Spectrum Chelating Treatment: This professional-strength, high-potency chelator cleans deep down to the cortex. In doing so it removes a wide range of heavy metals, minerals, chlorine, pollutants, and discoloring copper and calcium deposits. This creates a clean canvas for optimal results from all chemical services.

The solution for removing deep deposits and build-up. The result is the optimization of all chemical services.

4-in-1 Moisture Mask: This highly concentrated, in-salon reparative mask adds intense moisture while providing shine & body. The perfect solution for hair that is dry, brittle, and showing signs of visible damage.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!