Creatively led by Authentic Beauty Concept brand ambassador, Joseph Ferraro, an incredible team of experienced stylists worked together to produce Soft Luxe. It’s a concise collection of looks that ooze lived-in luxury while still reflecting the brand’s key brand values.
Soft Luxe represents hair that’s soft, authentic and beautifully wearable. These are the key pillars of the Authentic Beauty Concept brand.
Creative Lead: Joseph Ferraro for Authentic Beauty Concept Hairstylists: Matt Surplice, Kirby Blyth, Danielle Woollen, Kelly Vowles, Ryan Nicoletti-Dowd Photographer: Chris Bulezuik Make-up: Maddie Austin Styling: Lewis Cameron