29 February 2024

‘HairStyle, The Talent Show’: GA.MA Italy Professional styles with the stars

‘HairStyle, The Talent Show’, features Rossano Ferretti, Riawna Capri, Nikki Lee, and GA.MA Professional electric hair tools

The North American edition of ‘HairStyle, The Talent Show’ features host Maestro Rossano Ferretti and stylists Riawna Capri and Nikki Lee. GA.MA Italy Professional is the electric hair tools sponsor of ‘HairStyle, The Talent Show’, a Shine Iberia production. This innovative format sets out to seek the next big name in hairdressing in the country. It is destined to become part of the content catalog of discovery+.

‘HairStyle, The Talent Show’: a fresh format for a global audience.

Ten professional hairdressers from Spain, Italy, Mexico, Brazil, and the United States showcase their talent, skills, and creativity in front of Maestro Rossano Ferretti. Ferretti will host the talent show broadcast globally in all five versions. In each edition, Rossano Ferretti will evaluate the contestants’ work, accompanied by a co-host from each of the countries. Moreover, well-known celebrities will visit the salon to share insights about their hair and lifestyle routines.

Adapting to customer requests, analyzing physical features, and recommending the most flattering hair colors and cuts, creating hairstyles for special occasions, and reviving damaged hair are some of the challenges that the ‘HairStyle’ contestants will face. Furthermore, they will need to showcase their make-up skills, as they will have to complete the looks with dreamy make-up. They will put their creativity and hairstyling vision to the test. Better yet, they will make their names known in households around the world.

The HairStyle, The Talent Show winner will receive a prize worth $150,000 to realize their ambition of opening a high-end salon. To ensure the project’s success, a team of experts headed by Rossano Ferretti will be on hand. Moreover this A-list team will be supported by top hair industry brands:

  • AlfaParf Milano Professional haircare, coloring and finishing products
  • Great Lengths extensions
  • Rossano Ferretti Parma hair treatments
  • GA.MA Professional dryers
  • Maletti salon furniture

The winner will also receive $10,000 extra to spend on their salon. Moreover, they will join the prestigious international teaching team of the MDB Education hairstyling master’s program.

A TV studio transformed into a grand salon

In order to bring the dream of ‘HairStyle’ to life, a television studio became a 1,000 m2 hairdressing salon. Obviously, the salon features a full line of equipment to carry out spectacular work. The GA.MA iQ Perfetto inevitably stood out in the initial images of the salon showcase workstations. There are also separate wash areas for providing individualized customer care. Extensive shelving displays top-quality hair care products for coloring and hair improvement, as well as a variety of natural hair extensions in different colors. With all of these products, the contestants of ‘HairStyle’ can complete all the challenges using high-quality materials from brands.

Top names in the world of styling

Hair maestro Rossano Ferretti is one of the best-known stylists in the world. He belongs to the third-generation of a hairstylist family from Campegine, a little Italian town of just 500 inhabitants. Over the years he has created a global styling empire. Renowned for working on hair care through Italian designer products, his luxury salons often serve celebrities, royals and VIPs from all over the world.

Riawna Capri and Nikki Lee met in 2002 at Fred Segal Beauty in Santa Monica, where they were starting out on their careers. It was the beginning of a great friendship and a professional relationship that lasts to this day. Their salon, Nine Zero One, launched in 2009 and is located in the heart of Los Angeles. It is a modern, inspiring space where numerous Hollywood celebrities come in regularly. These include Selena Gomez, Nina Dobrev, Hillary Duff and Emma Roberts, among others.

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