13 June 2024

Astral by Antoinette Beenders

This is Astral. This is Antoinette Beenders’ latest hair drop, drawing inspiration from the enigmatic realm of out-of-body experiences.

With a bold mission to redefine the boundaries of hair design, Antoinette Beenders seamlessly intertwines cutting-edge artistry and technology. She ingeniously employs AI-generated imagery for every facet of the collection, except for the model’s face and hair, in a collaborative effort with the multidisciplinary artist Ed Maximus.

Astral represents a natural evolution of Beenders’ prior work, taking the ridge technique she initially developed for a couture fashion show to a new pinnacle. Beenders transcends traditional hair design, propelling her creations into an alternate dimension with a strong emphasis on three-dimensional hair. Her vision mirrors the aesthetics of rounded architecture, beautifully capturing its gentle contours and fluidity, resulting in Astral as a groundbreaking and otherworldly exploration of hair artistry.

Aveda Senior Vice President–Professional Global Artistry, Antoinette Beenders began working with Aveda in 1997 as a Global Guest Artist and Creative Director for The Urban Retreat-Harvey Nichols’ Aveda Concept Salon in London. Whether on a Vogue Italia editorial shoot, backstage at New York Fashion Week, partnering with Stella McCartney, developing new styling products or creating a continuing education curriculum to inspire stylists and students throughout Aveda’s global network, Antoinette holds true to her vision, perfectionism and talent of telling a story with every image.

Hair concept: @antoinettebeenders supported by @magichands7
Artist: @edmaximus
Makeup: @aiyokomizo
Production: @codeproductions @galpinjane


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!