18 July 2024

Pet Wellness – Are You Ready for the Client of the Future

Hair products, vitamins, natural ingredients, and daily exercise may be part of our everyday routine. The prediction is that this will soon be the case with pet wellness, too!

Pet Wellness

A recent Forbes Advisor survey found that an overwhelming majority of pet owners (78%) acquired pets during the pandemic. And according to a recently published Trend Report (READ NOW!) from Fresha, pet wellness is one of the key trends for 2024. In fact, the projection is that the pet care market will grow by 7% year-on-year between 2023 and 2032, with pet ownership at an all-time high.

Pet Wellness

Clients are increasingly looking for places where they can pamper their pooch, and dog parlours are springing up on high streets everywhere. This is a trend hairdressers can certainly buy into as we know how much hairdressers love their dogs, with many salons already having an in-house pet that greets clients with a wagging tail. So, it’s the perfect opportunity for you to jump on the doggy bandwagon and offer your four-legged friends and their owners something special.

Salons, spas, beauty bars and barbershops should all look at the services they offer and what additional services they could include. While your clients enjoy a scalp massage and a blow dry to decompress from everyday stresses, they’re looking for a place where their pet can be taken care of too.

Pet owners are willing to part with their cash when it comes to their fur-babies, and it’s an exciting opportunity for salons, hairdressers and barbers to boost their business with a whole new client base.

Pet Wellness

Here are some ideas from Fresha to boost your barking business:

1 Partnerships – link up with a local dog parlour and offer joint appointments for a wash and trim for dog and owner. They can drop off their dog then get pampered your space while they wait.

2 Retail – while they are buying their shampoo and conditioner, why not offer a selection of wellness products for dogs. Vitamins, homemade biscuits and healthy treats – how could they resist?

3 Accessories – think gut health, mental health and stress relievers and stock accessories such as slow eating bowls, wellness toys, collars and jumpers for a colder weather.

4 Environment – is your space dog friendly? Invest in dog beds and water bowls so they can sleep while your clients enjoy their appointments.

NOW – Talk to your clients about their pets and find out what they are looking for whe it comes to their wellness.

NEXT – stock some pet products and treats for your clients to buy, boosting their moods and your revenue.

LATER – Consider adding pet treatments to your offerings so your clients can pamper their furry best friends during their own treatments, or partner with a pet grooming business to offer packages.




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