12 July 2024

Fresha has Launched the Most Comprehensive Trend Report in the Beauty and Wellness Industry

In partnership with leading trend forecasters WGSN, Fresha has just launched its first-ever trend report. It is packed with insights that will drive the beauty and wellness industry forward. 

Trend Report

Fresha, the world’s #1 booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report, called The Future of Beauty and Wellness Report 2024. The report is full of groundbreaking insights based on:

  • analysing 600 million Fresha bookings
  • scanning more than 2,000 social media accounts
  • more than 1,000 consumers surveyed across the US, the UK, Canada and Australia
  • interviews with industry experts including makeup artist Huda Kattan, as well as celebrity barber and educator Mark Maciver

The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years. 

The report serves as a guide to those changing expectations. It shows how services and treatments will need to adapt to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care.

For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.



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