12 July 2024

The He(ART) of Hair

Estetica’s Editor-at-Large Maggie Mulhern took part in The He(ART) of Hair, Wella Company’s Trendvision Beauty Envision Awards in Las Vegas, Nevada. Here she reports on how attendees enjoyed this inspiring competition and show.

Carole Protat kicks off the Wella Company’s Beauty Envision Awards in Las Vegas

The He(ART) of Hair

Wella Company’s Trendvision Beauty Envision Awards attendees hit the jackpot at the Aria Resort in Las Vegas, Nevada by enjoying an inspiring competition and show. At The He(ART) of Hair, top hair and nail artists from the United States, Canada and Puerto Rico shared their finished photographed looks to a sold out audience filled with salon professionals, media and influencers.

The event began with a welcome and industry overview from Wella Company executives. Yannis Rodocanachi, President for the Americas, talked about the brand’s commitment to salon professionals at every stage of their careers and how the Wella Company invests in the beauty world through its products and people. “Stylists are the heart and soul of Wella Company,” says Rodocanachi. “We are committed to being their partners by enabling stylists to be the best at their craft through a harmonious fusion of artistry, science, and creativity.

What’s trending

Industry trends were the focus of a presentation by Lori Pantel, NA VP & Chief Marketing Officer, who discussed several of the directions shaping the beauty industry. These included “Radical Acceptance” (acceptance and diversity), “Empowered Individuality” (personalization), “ReGen Beauty” (sustainability) and “Wellness Unleashed” (wellness). 

Carole Protat, Senior Director Brand Education, Artists & Events, kicked off the show segment featuring Wella NA Ambassadors, Global Artists and Sebastian Global Artists who cut and styled models live on stage after video recorded dramatic hair color transformations. Presenters included Sonya Dove and Daniel Mora who offered their tips on creating Modern Brunettes and Reds, Zach Mesquit and Dereq Clark who demonstrated “Ultimate Blondes”, James Earnshaw and Briana Cisneros who covered “Creative Color”, all while Anthony Cole and Marylle Koken transformed their models with cut and style. 

Who won…

The evening culminated with the announcement of the winners of the Beauty Envision Awards. The 39 finalists had been selected from thousands of submissions. Categories (and subcategories) included Cut, Color, Style and Nails. Artists created finishes inspired by the “Neo Flex’‘ theme, challenging them to create looks that offered flexibility and strength within a soft finish. 

The 2023 Beauty Envision Awards winners are:

• Cut

Student Cut: Allen Atkinson, Ogle School, Fort Worth, TX 

Creative Cut: Jaclyn Coladonato, Mania Hair Studio, Norwalk, CT

Ready to Wear Cut: Georgia Bolton, The Harlot Salon, Los Angeles, CA

• Style

Student Style – OcKiah Johnson, Bellus Academy, San Diego, CA

Editorial Style – Keisha Mines, LaMace Visions, Chesterfield, VA

Curls and Coils Style – Katie Manselle, Culture Hair Studio, Durham, NC

Bridal Style – Anjela Drobot, High Society Salon, New York, NY

• Nails

Student Nail – Alecia Hayes, Hays Academy of Hair Design, Hays, KS

Gel Nail – Kaitlynn Mounce, Ogle School, Denton, TX

Creative Nail – Ruby Armendariz, Ogle School, San Antonio, TX

• Color

Student Color – Amy Howard, Hays Academy of Hair Design, Collyer, KS

Creative Color – Erika Farias, Bellus Academy, San Diego, CA

Ready to Wear Color – Kara Kessner, The Harlot Salon, Los Angeles, CA

Transformation Color – Regan Wasson, Glow Hair Studio, Ottawa, Canada

Curls and Coils Color – Katie Manselle, Culture Hair Studio, Durham, NC

• People’s Choice Awards

Christina Belle Nicolaides , Gingersnap Salon, Sudbury, Ontario Canada

The winners received:

● $1, 000 USD Visa gift card

● Full Wella Education certification journey ($6,500 USD value)

Additionally, US & CA TrendVision Color and Creative artists will receive attendance to the International TrendVision Awards Creative Retreat. The 2023 Beauty Envision Awards are available for replay at Wella Education on Instagram and Facebook.

Sonya Dove preps a model for her presentation at the Wella Company’s He(ART) of Hair in Las Vegas
Models in white_Presentation at Wella’s The He(art) of Hair in Las Vegas
Leading to growth_Consumers want to see themselves represented
Dry Hair_Sebastian’s Marylle Koken and Anthony Cole discuss the beauty of dry cutting during The He(art) of Hair in Las Vegas
Celebrating the finalists at The He(art) of Hair in Las Vegas
Carol Protat presents the Wella Company’s He(ART) of Hair in Las Vegas, Nevada
Briana Cisneros presents The Wella Company’s He(ART) of Hair show in Las Vegas
Zach Mesquit at Wella’s The He(art) of Hair on the importance of maintaining a social profile

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