The Little Princess Trust began its quest in 2005, when founder, Wendy Tarplee, tragically lost her her daughter, Hannah. Ever since, the organisation has dedicated itself to giving hair and hope to children with cancer.
The Little Princess Trust provides wigs for children who have lost their hair due to their cancer treatment. It now provides in excess of 2,000 wigs every single year to children and young adults who have lost their hair through cancer treatment. To date the charity has provided 15,000 wigs.
Since its inception, the Charity has also been funding pioneering academics and institutions leading the way in researching new and better treatments for all paediatric cancers and have committed more than £23 million across more than 128 projects covering all childhood cancers.
Wella hopes that through supporting the Little Princess Trust it can help raise awareness amongst its salons to donate hair and support the charity wherever possible. It has created a wide variety of in-salon point of sale material, window stickers, mirror clings and salon posters.
Wella’s 4 Country Champions
In recognition of this, Wella has established four Little Princess Trust Country Champions: Liam Fry, Champion for England. Charlie Taylor, for Scotland. Sarah Mason, for Ireland and Lara Johnson, for Wales.
Each Champion will help raise awareness in their region and endeavour to collect hair donations to transform into wigs. “Financial donations also provide vital support. Since 2016 the Little Princess Trust has been able to support over 128 projects, which are critical in finding a cure for cancer. There are some great ideas on the Little Princess Trust website, and you can even order your fundraising pack to support your activity,” says Liam.
“You can start by letting your clients, friends and family know you are supporting the Charity,” explains Sarah. “You can also tell them how they can get involved. This can be through hair donations or fundraising. And don’t forget about social media – use the social assets provided to drive awareness and shout about how you are involved on your web page and social platforms.”