22 July 2024

Heroines, the new fashion film by Danny Pato

Heroines is the new collection film from seven-time-consecutive New Zealand Hairdresser of the Year, renowned hairstylist Danny Pato.

The creative concept behind the colourful collection by Danny Pato came from iconic heroines across pop culture – manga, video games, comic books and super hero films, with the film a tongue-in-cheek take on music videos from the 1980s.

“Heroines is a celebration and exaggeration of the queen, the goddess and the warrior”, said Pato.

Hair was inspired by bursts of colour powders and by the ink-in-water artwork of Alberto Seveso. A variety of hair textures are celebrated, with theatrical colours expressing the boldness of each character. Classic hair forms are exaggerated – mermaid waves, the flat top, the shag and the bob are given a super-expression.

The Heroines photographic collection won Danny the title of New Zealand Hairdresser of the Year 2023 at the Australian Hair Industry Awards in Sydney, where he was also this year’s inductee into the Hall of Fame. He has won ten international awards this decade, including two AIPPs and two International Hairdresser of the Year wins. Also, this year again he got a pre-nomination for the prestigious 2024 International Hairdressing Awards for the International Hairdresser of the Year category.

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