21 July 2024

Eternal Rituals – Oribe’s Beautiful Holiday 2023 Collaboration

Each holiday season, Oribe partners with artists and makers who elevate and celebrate our shared values of craftsmanship and storytelling into museum-quality works of art. For 2023, the brand has partnered with multidisciplinary artist and designer Louis Barthélemy with ‘Eternal Rituals’.

Eternal Rituals

Eternal Rituals brings to life Oribe‘s unique expression of heritage craftsmanship and vivid storytelling through seven limited-edition gift sets.

Based between Cairo, Marrakesh and also Paris, Louis Barthélemy centres his practice around the preservation and revival of traditional crafts, collaborating with artisans around the world and promoting their work to protect their livelihoods and ensure the continuation of their expertise through future generations.

About the Artwork

With Eternal Rituals, Louis took his inspiration from legendary hairstylist and brand co-founder Oribe Canales’ glamour and spirit. He drew upon the art of ancient Egypt to craft three unique vertical works. These take their inspiration from papyrus scrolls, while the scenes tell the story of a sublime long-haired deity. Her magnificent hair flows upward like the Nile as characters engraved in the colourful columns tend it for her. The whimsical narrative celebrates the timeless daily ritual of experiencing pampering and also self-affirmation through haircare. In Egypt as the sun sets, the warm earth tones and the dusty city disappear into the shadows and are replaced by the electric glow of neon signs along the Nile. These cast otherworldly tones upon the shadows of the city. Athough appearing modern, it hides history deep in every corner and crevice. The final, hand-drawn pieces are playful, sensual and anchored in historical references.

More Good News

In keeping with Oribe‘s commitment to sustainability, the gift sets use FSC Certified, Green Seal Certified minimum 30% post-consumer fibre papers using a chlorine free process, plus soy inks as well as renewable electricity. The internal tray consists of 100% biodegradable and renewable plant fibre and can be recycled.

Ancient Egypt inspires me because it is an Egyptian heritage, an African heritage, but above all a universal heritage that belongs to us all.

In my opinion, it is very important to be open to the other — to otherness — and not to turn in on oneself when it comes to the idea of a static and fixed nation and identity. Modern culture is almost always a hybrid

Louis Barthélemy

The 2023 Oribe Holiday Collection is available NOW at Oribe.com and at Oribe salons and retailers nationwide.


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