9 December 2023

The Eclectic Collection by Sevda Durakan

The Eclectic Collection is the latest creative work from JOICO Senior Creative Color Artist and JOICO European Design Team Member, Sevda Durukan.

The Eclectic Collection

Demonstrating her artistic flare, the collection shows no boundaries with different hair textures and colours. The looks feature edgy flowing hair that creates different dimensions and shapes that radiate excitement. The Eclectic Collection by Sevda Durukan conveys a style or approach that combines different elements from different sources or styles. Eclectic can also refer to a person who has a wide range of interests and tastes. In the context of the original question, eclectic describes the combination of edgy hair with flowing color accents that create a unique and diverse look. Sevda has done exactly that creating beautiful, individual looks on each different model – each with their own expression, telling a story.

As you delve into this collection, you will notice sleek, flowing hair that serves as a canvas for Sevda’s inspired experimentation with vibrant colours. The textured, flowing hair pushes the boundaries even further, leaving us on the edge of our seats with anticipation.

Eclectic bears the imprint of Sevda’s individuality as well as inventiveness. She has poured her heart and soul into her work, giving us a product that is extraordinary in both strength and beauty.

Hair & Art Direction: Sevda Durukan – JOICO Senior Creative Color Artist and JOICO European Design Team Member Make-up: Katie Moore Styling: Ellen Spiller Photography: Jamie Blanshard


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