1 December 2023

ECRU New York “manned up” at NYFW

ECRU NY “manned up” backstage at New York Fashion Week Nolcha shows for men’s collections. They saw to it that all the models sported perfect coifs for their fashion look.

ECRU New York “manned up” behind the scenes at New York Fashion Week. Backstage at the Nolcha Shows Mercedes Benz Manhattan showroom, men were sitting on a long bench. They were all waiting for their hair and make-up by the talented ECRU New York artistic team. Apparently, this season we will be seeing Men’s hair mirror the ease and versatility of their female counterparts’ styles. 

Lisa Lobosco, Creative Director for ECRU New York, explains, I love that men’s fashion has become a part of so many designers’ collections. We get to show the same clean partings by using ECRU New York’s Dry Wax. Dry wax adds a touch of sensibility and street sleek. The ease in men’s hair comes from embracing natural textures and a good haircut. Then, with products like ECRU New York Setting Spray everything is easy. This spray-on gel that can be used on wet hair to create an even wetter finished look. Once dried, run your hands through hair to create an effortlessly chic undone look.” 


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