The HairToStay SpeakEasy Way Gala Fundraiser set to take place on Sunday, Oct. 15, in San Francisco. Join Sam Villa and other at this event to help stop chemotherapy-induced hairloss.
HairToStay, a 501(c)3 non-profit, will host its annual gala fundraiser, HairToStay SpeakEasy Way, on Sunday, October 15, from 5 to 8 p.m. HairToStay works to raise awareness and provide financial support to help low-income cancer patients benefit from scalp-cooling treatments. HTS is the first and only national nonprofit organization dedicated to helping cancer patients afford scalp cooling. Such treatments can often dramatically reduce hair loss caused by chemotherapy.
Scalp cooling involves wearing a cold cap before, during, and after getting chemo. Cooling the scalp during chemotherapy is thought to prevent hair loss by affecting two cellular processes. The first is that it reduces blood flow to hair follicle cells. This means that less exposure to chemotherapy medications. The second is that the rate of cellular metabolism is slowed. This then reduces the effect of whatever chemo medication is present.
More about the SpeakEasy Gala!
The celebration will take place at the Palace Theater, Home of the Speakeasy, in San Francisco. The evening includes lots of fun for an important cause near and dear to the beauty industry. The success of scalp cooling means helping clients keep their hair, ending chemo cuts and head shaves once and for all. Enjoy Prohibition-era cocktails, casino games, tarot card reading, magic tricks, musical and dance performances, live and silent auctions, and a HairToStay Program featuring young women who have experienced the benefits of scalp cooling.
At last year’s gala, salon industry icon Sydney Berry received the first annual “HairToStay Cooler Heads Prevail Award”. Berry set up a special fund to subsidize scalp cooling for young women and beauty professionals undergoing chemotherapy. Anjuli Hoffman, a 29-year-old salon manager from JuJu Salon in Philadelphia who had been raising funds for HairToStay for several years, discovered she had cancer shortly after and became the first recipient of a scalp cooling subsidy from the Sydney Berry Fund.
Sam Villa partners with HairToStay
Indeed, in honor of Breast Cancer Awareness month, the Sam Villa company will donate 5% of net website sales in the month of October to the Sydney Berry Foundation at HairToStay(HTS). The Sydney Berry Foundation has challenged 50 companies in the beauty industry to donate a combined $250,000 to enable 250 individuals access to scalp cooling, a treatment that can dramatically reduce chemotherapy induced hair loss.
“We’re turning to our reach of 2 million on social media, including 800,000 IG followers and about 850,000 subscribers to our YouTube channel, to help amplify the message around this important cause and raise money for the Sydney Berry Foundation with HairToStay,” says Regina Baptista, President of Sam Villa. “As a brand rooted in #ArtistsSupportingArtists and #BrandsSupportingBrands, we continue to look for ways to positively contribute to the industry.”
How you can help!
“Until recently, there was no way to avoid losing your hair from a significant number of the chemotherapy regimens. Thankfully, scalp cooling has changed that,” explains Bethany Hornthal, founder and executive director of HairToStay. “Since 2016, HairToStay has awarded over 5,000 subsidies. What began as a trickle is now a flood, as demand for scalp cooling and subsidies is skyrocketing. Please join us on Sunday, October 15, in our hometown of San Francisco, and help us to never have to ensure that everyone has access to this remarkable technology, regardless of income.”
Support the cause by buying a ticket, becoming a sponsor, donating an item to the silent or live auction, or making a direct donation. Each sponsorship package includes complimentary VIP tickets. Single tickets start at just $175.00 for one person or $300.00 for a couple. Visit bit.ly/speakeasyway to order tickets, donate and for more details.