10 December 2023

ALFAPARF Ambassadors UKI – Lisa Whiteman and Paul Falltrick

ALFAPARF Milano Professional is very happy to announce the appointment of two ALFAPARF Ambassadors for the UK & Ireland – Lisa Whiteman as Colour Brand Ambassador and Paul Falltrick as Brand Ambassador.

Lisa Whiteman and Paul Falltrick are the new ALFAPARF Ambassadors for the UK & Ireland.

Lisa Whiteman 

 With an illustrious career spanning over 35 years in London’s West End both in partnerships with others, and solo ventures like Whiteman Soho in London’s highly sought-after Ham Yard, Lisa has built a reputation as an in-demand colourist for both clients and hairdressers wanting to learn. 

As well as working in and running salons, Lisa spent over a decade travelling the globe as an international artist. She her ethos about maintaining a positive mindset, having an insatiable thirst for learning, as well as a commitment to continually give back to the industry. Her zeal for educating others about the nuances of colour is deeply rooted in her hands-on experiences with clients in the salon. 

Lisa and her team are now based out of Smiths Salon in Soho, a hairdressing hub of highly skilled experts with extensive experience in all areas of the profession. 

“It’s great to join the ALFAPARF Milano Professional team, and to work with a colour house that consistently improves its colour products as well as introducing technology and patents before anyone else,” Lisa says. “It is exciting to be part of a brand where exceptional product performance and harnessing the latest scientific breakthroughs are central to the brand’s ethos. In my colour work, I need product formulas that challenge the status quo, and that is why joining the ALFAPARF Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.” 

Paul Falltrick

 With more than 35 years’ hairdressing experience, Paul started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and TV. 

He soon gained a reputation for his cutting and styling work and became a FAME Team member in 1996 before eventually opening two salons in Essex, as well as a state-of-the-art training academy. 

As one of the country’s leading artistic directors, Paul’s love for education has seen him travel the world sharing his passion, expertise and techniques with global audiences. 

Today Paul works at GFC Hairdressing in Hornchurch, Essex where he combines working with his loyal clientele along with educating and motivating the industry. 

“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” says Paul. “I am really looking forward to working together on our mission to elevate the art of hairdressing.” 

Lisa and Paul join the growing family of ALFAPARF Milano Professional experts which is made up of Paul Stafford (Brand Ambassador UKI), Coia Dahill (Brand Ambassador UKI) and Ben Brown (Digital Brand Ambassador UKI). 


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