24 June 2024

The ghd Take Control Now Campaign

This year, the ghd Take Control Now Campaign celebrates 20 years of supporting breast cancer charities. The company’s annual pink campaign has raised more than $23M for breast cancer charities worldwide. More importantly, they put a spotlight on the importance of self-checking.

For the past three years, the ghd Take Control Now Campaign has been on a mission to empower young women across the world to start regularly checking their breasts. This year, to raise awareness of the importance of self-check for early diagnosis, the brand has told the real life story of Becksy Silverwood. Becksy is a professional dancer who was diagnosed with breast cancer at the young age of 29.

I am incredibly proud of the long standing commitment ghd has made to the breast cancer community. For the past 20 years we have dedicated a moment in the year to raising awareness of breast cancer. As a result, we have generated over $23M for breast cancer charities across the world. We remain committed to this cause and to delivering on this year after year,” boasts Jeroen Temmeran, ghd CEO

How you can help the ghd Take Control Now Campaign

The ghd Take Control Now Campaign is committed to raising funds for the company’s breast cancer charity partners. And now ghd fans can help! Every time you buy a tool from the new ghd Pink Limited Edition Collection, ghd will donate $10 to The Pink Agenda.

ghd Pink Limited Edition Collection

Featuring a soft pink peach shade, the new limited edition products and soft touch zip bags are embossed with the campaign phrase ‘TAKE CONTROL NOW’, to remind users to self check on a regular basis.


Touch up your style anytime and anywhere with the first ever ghd unplugged™ pink limited edition styler, for sleek and smooth hair on the go. The unique combination of bespoke Dual-zone heaters with advanced lithium batteries ensures up to 20 minutes of continuous ghd styling performance* at the consistent temperature of 365°F, for sleek and smooth hair with no extreme heat. Smooth contoured plates with high gloss coating deliver easy, snag-free versatile styling with 65% more shine.**

ghd Pink Limited Edition Collection

*Exact run time depends on your hair and styling habits. **Technical test in a lab on brunette hair,
vs naturally dried hair.


Featuring ground-breaking Ultra-zone™ technology, ghd platinum+™ predicts your hair’s needs and the way you style. This way it controls heat more effectively than ever before. The ultimate results include 70% stronger hair,* 75% more shine** and 2x more color protection.*

ghd Pink Limited Edition Collection
*Reduced breakage and 2x less color fade vs a styler working at 446°F. **Proven to increase
shine vs naturally dried hair.
ghd Pink Limited Edition Collection


Transform your everyday with the gold standard in hair styling tools, ghd gold® professional styler. Featuring Dual-zone technology, this styler controls heat from root to tip, delivering sleeker, smoother, and healthier-looking hair.*

*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than ghd gold styler for leaving hair sleeker, smoother, shinier and healthier looking hair.


ghd Pink Limited Edition Collection

Spend more time in bed thanks to the ghd glide professional hot brush. Ceramic and ionizing technology transforms your hair in just a few strokes for a perfectly smooth look in seconds.


ghd helios™ lightweight professional hair dryer with Aeroprecis™ technology drastically cuts down blow-dry time.* Enjoy ultimate styling control to achieve smoother results* with 30% more shine.**

ghd Pink Limited Edition Collection
*Consumer testing vs. regular hairdryer. **Technical testing, 2019, vs. naturally dried hair.


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