30 September 2023

IGORA ZERO AMM – Discover 100% Performance with Zero Compromise

IGORA ZERO AMM from Schwarzkopf Professional is permanent, ammonia-free colouration in a competitive assortment of 46 shades.

IGORA ZERO AMM

IGORA ZERO AMM is a permanent colouration line, free from ammonia and ammonia odour, for a pleasant experience as well as natural-looking colour results, without the need of a dedicated developer. Formulated with Phytolipid Technology, vegan ingredients and wrapped in sustainable packaging, it is developed by professionals, for professionals.

ZERO AMMONIA. ZERO COMPROMISE.

“It is a simple solution to one of the most frequently asked colour questions we get from our clients: ‘is my hair colour ammonia free?’” says Schwarzkopf Pro UK Ambassador and salon owner, Siobhan Haug. “IGORA ZERO AMM is packed full of nourishing ingredients like grape seed and apricot kernel oil. These feed the hair whilst giving true to tone, natural looking results. For salons taking it on, the added bonus is that there’s no need for a separate developer as the IGORA ROYAL Oil Developers are already ammonia free!”

THE IGORA ROYAL FAMILY

Schwarzkopf Professional is a hairdresser’s partner in craft. It offers the tools and 360° support to enable every hairdresser to reach their full potential. Part of this is delivering products with 100% performance – which is why the brands leading colour brand, IGORA ROYAL, has been trusted for over 60 years. With this in mind, it made sense to offer all key colouration options under one brand umbrella – IGORA – with permanent, semi & demi-permanent, and now ammonia-free permanent colouration options all available, thanks to the addition of new IGORA ZERO AMM.

THE BENEFITS

A pleasant and odour free salon service experience without ammonia, providing:

  • A competitive assortment of 46 shades. These range from comforting honey to vibrant red – without needing a dedicated developer.
  • Formulated with Phytolipid Technology; a blend of natural micronised oils and optimised pigment mixes for maximized colour experience.
  • Improved colour direction, lift, neutralisation and coverage* for natural-looking, true-to-tone colour results.
  • 100% ammonia-free dual application possibilities with IGORA VIBRANCE.
  • Wrapped in sustainable packaging. (100% recycled aluminium tube, 100% recycled plastic cap and min. 92% recycled paper folding box).

ADDITIONAL SALON SERVICES INCLUDE:

Highlift & Refresh
Utilising the dual application method, this salon service blends IGORA ZERO AMM shades to reliably highlift and neutralise in one application – resulting in a beautifully refreshed blonde look, that also offers natural-looking, true to tone results.

Cool Balayage
A classic, cool balayage look crafted with the use of IGORA VARIO BLOND lightening products, followed by toning with IGORA ZERO AMM. Thanks to expert neutralisation, the lifted sections effortlessly blend with the rest of the hair. This results in a cool, on-trend finish with face-framing impact.

White Hair Coverage
Perfect for more mature salon clients, or those with white hair that wish to have a more blended look, this salon service makes the most out of the IGORA ZERO AMM reliable performance to cover up to 100% white hair.

*vs ESSENSITY

CLICK HERE to keep up with IGORA ZERO AMM and the very latest in hair trends from #schwarzkopfpro

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