When it comes to creating iconic haircare, the Oribe name has become synonymous with its own unique, signature style. This is based on skincare-quality performance to create visibly healthy and strong hair.
This year, iconic haircare brand Oribe celebrates 15 years of creative inspiration and product excellence. It’s a story which began with one of the most sought-after celebrity hairstylists in the world, Oribe Canales (below). He was famous for creating the sexy, big, beautiful hair that became synonymous with the rise of the ‘90s supermodel.
To honour Oribe’s 15-year anniversary, Oribe Global Artist, Adam Livermore, has created modern interpretations of the brand’s voluptuous, signature style. Not only does the hair look big and luxe, but it’s also visibly healthy and strong. This is thanks to Oribe’s skincare-quality formulations that are unique to Oribe. “It’s quite rare to find a product line that’s equally beloved by both salon and editorial hairstylists, by models, and of course, by all our clients.
That says everything.” Adam Livermore, Oribe Global Artist.
The Oribe Story
In 2008, Oribe Canales began working with industry veteran Daniel Kaner, Oribe Hair Care president and co-founder, Together, they succeeded in changing the beauty landscape. Packaged in artisanal crafted bottles and scented with a custom fragrance created by a renowned French perfume house, Oribe introduced a unique luxury hair care collection of products formulated with luxury skincare-grade ingredients and also designed for premium performance. The result was an edited line that Oribe had always envisioned focused on the needs of the hair-obsessed.
“We set out to design products that didn’t yet exist,” explains Daniel Kaner, Oribe Co-Founder and President. “Ones that could stand up to Oribe Canales’ extremely high standards as a top stylist and salon owner. Our earliest followers were session hairdressers, and their belief in the products spread out through the models, celebrities and beauty editors they used them on. In turn, they recommended them to the beauty-obsessed people who became our customers. Today, we’re even more committed to carving our own path.”
@oribe #oribeobsessed