In celebration of Pride Month, Brian Leo McCallum, looks deeper into how the captivating rainbow hair trend is taking centre stage.
Brian Leo McCallum, owner of Roar Hair & Beauty Salons, is inspired by a world filled with self expression and creativity. “Gone are the days of mundane hair colours,” says Brian. “Clients now have the opportunity to transform their locks into a mesmerising kaleidoscope of vibrant hues. This whimsical and daring trend has captured the hearts of fashion-forward clients seeking to make a bold statement with their hair look. In celebration of Pride month, Leo Brian McCallum, Owner of ROAR Hair salons, delves into the enchanting world of rainbow hair and explores the reasons behind its rising popularity…
Celebration of individuality
“Rainbow hair is a true celebration of individuality and the boundless possibilities of personal style. With an array of eye-catching shades, including vibrant reds, electrifying blues, and luscious purples, this trend allows clients to express their unique personality through a spectacular spectrum of colours. From subtle pastel gradients to striking, high-contrast combinations, the options are limitless, giving individuals the freedom to create a personalised masterpiece on their crowning glory.
“Beyond the realm of fashion, rainbow hair has become a powerful means of self-expression. In a world that often emphasises conformity, this trend encourages individuals to break free from societal norms. Rainbow hair empowers clients to display their creativity, confidence, and willingness to embrace their inner child. It serves as a visual representation of their vibrant personalities. It also allows them to stand out from the crowd and showcase their unique perspective on beauty.
An art form in itself
“The process of achieving rainbow hair is an art form in itself for us hair colourists. We can achieve the look using various technique. These include ombre, balayage, and foiling to seamlessly blend an array of colours. This meticulous process requires both technical expertise and a keen eye for colour theory. Each strand becomes a canvas for our creativity, resulting in a breath-taking masterpiece that can rival any work of art. As the dye transforms the hair, it transforms the individual as well, instilling a sense of wonder and confidence.
“One of the remarkable aspects of rainbow hair is its temporary nature. The use of semi-permanent hair dyes allows clients to experiment with different colours and styles without long-term commitments. This dynamic characteristic enables them to adapt their hair to suit their ever-evolving moods, seasons, or special occasions.
A catalyst for the community
“As a colour expert, rainbow hair has most definitely been a catalyst for community. Rainbow hair has created a vibrant and inclusive community of hair colourists who share a passion for self-expression and creativity. Social media platforms have become virtual galleries for showcasing stunning transformations and sharing tips and techniques. The rainbow hair community supports and uplifts one another, inspiring newcomers to dive into the kaleidoscopic world of colourful hair. It fosters an environment where individuals can find acceptance, celebrate diversity, and connect with like-minded individuals from around the globe. Rainbow hair most definitely attracts youngsters keen to step into the world of hairdressing. They are intrigued and excited about creating these unique, fun hair colour looks.
“Discussing rainbow hair options with your client also provides an opportunity for retail sales. Rainbow and multicoloured hair looks also require aftercare at home to ensure they remain looking their best – kept super vivid and full of shine! Always discuss with your clients at the end of the appointment what retail products you have available to keep their vibrant locks looking radiant at home. Colour saving shampoos and conditioners, masks and heat protection sprays are a must!
“It’s important to finish that although it’s pride month, we are a queer owned business so it’s pride month all the time! We are also a LGBTQ+ safe space. Here guests and the team can be themselves and talk and express themselves openly. At ROAR, our pricing is also gender neutral, which was so important to us to be able to promote our inclusivity. The price of our services reflects the stylists experience, education as well as the technique used, not the sex of our guests.