26 September 2023

Exclusive Pride Edition of Lumi Coat Supreme Cream

Keune Haircosmetics is launching an exciting, limited-edition, exclusive Pride edition of its innovative Lumi Coat Supreme Cream.

The exclusive Pride edition of Lumi Coat Supreme Cream gets its inspiration from the Pride rainbow colours. The deeply nourishing premium cream leaves hair feeling soft and glossy. It will be available in a colourful box and matching bottle for a limited time only.

Keune UK will donate £1.00 from every sale to Switchboard, the UK’s national LGBTQIA+ helpline.

Established in 1974, Switchboard provides a one-stop listening service for LGBTQIA+ people. This can be on the phone, by email and through Instant Messaging. To date, has received more than four million calls. The charity offers guidance and support on subjects ranging from sexuality, gender, identity, isolation, mental health, sex to relationships.

“At Keune, we strongly believe in building a community that celebrates diversity and embraces the fundamental human rights of every individual,” explains Darren Potter, General Manager of Keune UK. “We are all very proud to introduce the limited-edition Pride packaging on our Lumi Coat Supreme Cream and to help support the fantastic work that Switchboard does.”

In addition, Keune global will donate a part of the profits from the sale of this limited edition product to Hivos organisation’s Free to be Me campaign, directly supporting the LGBTQIA+ community in the fight for freedom and equality. 

To support the launch, Keune’s Global Colour Ambassador, Daniel Yap, has celebrated the rainbow and all it stands for. ABove are some of his spectacular hair art creations.


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