Great Lengths has launched a captivating documentary called Beyond Hair Expectations. It lifts the lid on the world of hair extensions. It is part of two documentary series – Vision 2045 of The Economist, and Innovation and Disruption Leaders of CBS News.
The Beyond Hair Expectations documentary by Great Lengths tells the tells the story of the the family-run business. It is one which has been defining excellence in the world of extensions for over 30 years. In the 9-minute film, viewers learn more about the production process. This includes the sourcing of the hair and how the company achieved its prestigious B-Corp Certification.
There are also insights from the brand’s salon partners and ambassadors. These include James Henderson, owner of the multi-award-winning M Hair Extensions in Nottingham, and Great Lengths’ global Little Princess Trust Ambassador.
Supporting the storytelling is dedicated footage and a collection of short interviews. These aim to provide insight into both the hair extensions industry and the work undertaken by Great Lengths. In particular, the focus of Beyond Hair Expectations follows the brand’s sustainable and innovative production process, as well as the main ethical values of the company.
The documentary is available on economist.com and cbsnews.com. It is part of the documentary series launched by TBD Media Group: Vision 2045 and Innovation and Disruption Leaders.
VISION 2045
The role of business in addressing climate change is at the heart of Vision 2045. Designed to inspire businesses and people to take collective action to ensure a better future, the campaign picks up on the sheer scale of the task facing humanity, while also highlighting the impact that ambitious business leaders can have in meeting these challenges.
Innovation and Disruption Leaders
Break today’s status quo to improve tomorrow’s decisions. The turbulence of recent times has driven the market to adopt increasing agility to facilitate dynamism in trade on a global scale. This series showcases the leaders and businesses who have adapted and modernized their strategies to respond to the current instability.