The new Moroccanoil Professional Haircolor Collection is a a complete portfolio of permanent, demi-permanent haircolor, and lighteners. And the entire line features the brand’s proprietary ProArginine + ArganID® System
Say hello to the new Moroccanoil® Professional Haircolor Collection, a complete portfolio of permanent, demi-permanent haircolor, and lighteners. The entire collection features the brand’s proprietary ProArginine + ArganID® System. This is a breakthrough technology that delivers exceptional protection throughout the color process. The brand’s biggest launch since the original Moroccanoil Treatment, the Moroccanoil® Professional Haircolor Collection represents innovation. But it also strengthens Moroccanoil’s longstanding commitment to salon professionals.
“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Haircolor Collection. It’s an exciting time for us to enter the professional haircolor category, especially because color is one of the most requested services and needs in the industry,” says Moroccanoil Vice President of Global Education, Robert Ham. “Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through haircolor. This is our continued commitment to them, with a truly fantastic product and tool.”
Moroccanoil® Proprietary Technologies
The core of the Moroccanoil® Professional Haircolor Collection is the brand’s exclusive ProArginine + ArganID® System. ProArginine is an amino acid naturally found in hair. For this reason the hair easily assimilates it. While this remarkable ingredient works as an alkalizing agent to supports the color process, the ArganID® helps to repair and seal the cuticle.
Thanks to this breakthrough technology, Moroccanoil® Professional Haircolor delivers the following benefits:
- 64% increase in shine*
- 96% of clients experience overall scalp comfort**
- 9+ weeks of salon-vibrant color***
In this way, color adheres more readily to hair restored with the ProArginine + ArganID® System, creating healthier-looking, long-lasting haircolor.
The same ProArginine + ArganID® System is also an ingredient in the brand’s Blonde Voyage Powder and Clay Lighteners, where it strengthens hair and reinforces bonds to help reduce damage and breakage.
*Average shine achieved based on shade selection.
**Based on color services performed on 45 clients.
***Based on an average of 3 hair washes per week.