SITCH Haircare Announces Partnership with Award-Winning Creative Director Anthony Edge of EDGE Academy San Diego.
SITCH Haircare, a sustainable, high-performance, modern, and luxurious haircare brand, announces its partnership with Anthony Edge, an internationally acclaimed hair stylist, educator, and creative director of EDGE Academy San Diego, who brings over 30 years of experience in the hair industry.
As part of this partnership, Anthony will work closely with SITCH Haircare to provide education and inspiration for the future of the brand, including creating cutting-edge collections and editorial features for SITCH Haircare. His expertise and global reach will enable SITCH Haircare to expand its audience and increase its presence in the hair industry.
“Working with Anthony is a true honor,” says Founder and CEO of SITCH Haircare. “His experience, talent, and passion for the industry are unmatched, and we couldn’t be more thrilled to have him on board. With this partnership, we’re excited to bring our brand to new heights and inspire others in the industry.“
Anthony, who has been named Hairstylist of the Year, has educated hairdressers across the globe, authored cutting-edge collections every year, and has been featured in dozens of magazines internationally. He is known for his cutting-edge techniques and unique approach to styling, making him a natural fit for SITCH Haircare’s mission of sustainability and modern luxury.
“I’m excited to collaborate with SITCH Haircare in this new venture,” says Anthony Edge. “Their commitment to sustainability and high-performance haircare is something I truly admire, and I can’t wait to see what we create together.“
Currently available in United States, SITCH Haircare is set to launch in Canada, UK, and Europe in 2024.