Superdry recently took over the Murdock London Soho store to launch its new Menswear collection.
A guest list of influencers, journalists and celebrities included supermodel David Gandy and Boyzone frontman Ronan Keating. They all descended on the Murdock London barbershop to see the latest Merchant Store collection by Superdry. Guests got a preview of the new range and could enjoy a host of beard and hair appointments.
The salon was adorned with the Superdry logo – and the new clothing range was on show along with fresh drinks, live music and Murdock London’s signature touch of handsome.
Murdock London Marketing executive Elliott Pritchard said: “To collaborate with such a well-established brand was a real treat for us. We loved hosting Superdry for their Merchant Store launch. We also loved giving their extensive list of VIPs our signature touch of handsomeness. The store, with the live DJ set, expertly made cocktails and general buzz was the talk of Brewer Street and beyond. Our entire team from the barbers to the front of house were faultless, consummate professionals – even when Ronan Keating walked through our doors, which was no easy feat!”
Murdock Mission Statement:
“We believe no one knows more about your grooming needs than your barber. For over a decade, our barbershops, located on London and NYC’s most iconic streets, have been a place where men can kick back and enjoy the best barbering those cities have to offer. Murdock products were born from our expert knowledge and genuine passion to keep people looking and feeling their best. Created by us with everything you need and nothing you don’t. We are proud that our products are also clean, vegan and gluten free all bottled in recycled plastic containers. No fuss. Just handsome.”