Kao Salon Division’s London Showcase Event was held last week at the stylish Space Studios in Wapping. More than 350 guests gathered for what was the first of four regional UK showcase events over the next few months.
Kao Salon welcomed both salon partners and prospective salon partners to its London Showcase Event for an exclusive brand experience. It gave them the opportunity to experience a full portfolio of brand and product ranges. Guests could enjoy bespoke brand experience zones, allowing them to explore the latest launches. These included the exclusive unveiling of NEW Goldwell Topchic Zero and KERASILK.
RUSH Art Team
It was then time for more high-impact mainstage presentations from Kao Salon hair heroes. Hosted by Kao Salon Associate Director of Education, Irene Meikle, onstage were Kao Salon group partner and mavericks of hairdressing, the RUSH Art Team, featuring Andy Heasman, International Artistic Director; Tina Farey, Editorial Director; Seung Ki Baek & Michael Rackett, RUSH Artistic Team Members. The team showcased their ‘Wonderland’ creative looks, inspired by Cosplay and bringing a digital subculture to life.
Kao Salon Guest Artists and Ambassadors
There was also the opportunity to experience some of the best in the business with inspirational trend presentations from Kao Salon Guest Artists and Ambassadors. Casey Coleman of CHAIR Salons, and Lydia Wolfe from Jack & the Wolfe each showcased their incredible colour knowledge, skills and trend insights using new Goldwell Topchic Zero – the newest conscious, incredibly caring, and ammonia-free addition to the iconic permanent in-salon color. They also shared their experience of Goldwell Color Atelier, developed to support the salon industry by championing professional color services and by helping grow end consumers’ trust and desire for professional color services . Jack Mead from Jack & the Wolfe showcased his latest styling trends, tips and techniques with KMS Hair, demonstrating KMS’s versatility when it comes to hair type, texture, shape, or style.
The KERASILK experience
The beautifully sleek and minimalist KERASILK experience zone gave guests the chance to learn more about the brand’s new premium concept, story, and beautiful new packaging. Powered by Silk+ Technology, KERASILK is the perfect example of where nature and technology meet high performance, designed specifically to provide confidence to every salon client.
Angelo Seminara
Goldwell Color Global Ambassador, Angelo Seminara then left the audience awe-struck with his inspirational colour and styling creations – ‘Haute Couture Hair’ inspired by fashion editorial and art exhibitions & ‘Feather Boa’ using Angelo’s favourite professional colour, Goldwell Elumen, to create fluorescent, bright colours.