In continuing its quest to empower hair, beauty and wellness businesses, leading marketplace platform Fresha has cemented its global standing by debuting on the a16z Top 100 Global Marketplaces list.
Fresha has secured the 59th spot in the a16z Top 100 Global Marketplaces list. It outperforms its competitors in the global hair, beauty, and wellness market. In doing so, it outperforms its position as the world’s top ranking and fastest growing marketplace platform.
The California-based venture capital firm Andreessen Horowitz compiles the Marketplace100, assessing companies based on comprehensive marketplace activity scores. These criteria include annual gross merchandise volume (GMV) from Bloomberg, app performance data from Apptopia, and SimilarWeb.
Fresha’s founder and CEO, William Zeqiri, attributes the company’s ranking to its substantial global impact and market leadership. “This milestone demonstrates our partners’ adoption of our technology to manage their businesses. It emphasizes Fresha’s customer-centric approach, which perfectly aligns with consumers’ preferences for discovering, booking, and paying for beauty and wellness appointments with local businesses.”
A comprehensive suite of tools for seamless business operations
Fresha’s customer-focused philosophy, competitive edge, and also its product quality have propelled its success. The platform enables businesses to streamline their operations and promote their services. It also helps implement marketing campaigns, sell products online, and safeguard against no shows and last minute cancellations. The platform offers merchants a comprehensive suite of tools for seamless business operations. These include appointment bookings, point-of-sale, customer records management, marketing automation, loyalty programs, beauty product inventory, as well as team management. Fresha’s consumer marketplace bolsters partner businesses’ revenue potential by leveraging the consumer marketplace, online bookings, automated marketing through mobile apps, and advanced integrations with major tech brands such as Instagram, Facebook, and Google.
Fresha has built an extensive network of approximately 90,000 merchant venues worldwide. These are predominantly located in the United States, United Kingdom, Canada, Australia, New Zealand, and also Europe. Customers book tens of millions of appointments on the platform each month, processing over $10 billion in annual gross merchandise volume (GMV). Supported by New York-based equity firm General Atlantic and other investors like global beauty entrepreneur Huda Kattan, Fresha’s valuation surpasses $640 million valuation with its Series C investment round in 2022.