16 June 2024

All You Need To Know About the Shag

Get the inside scoop on why the shag is a hot trend in 2023 – with celebrities and influencers sporting the look.

In 2023, the shag haircut has become a major trend in the fashion world. Its layered, textured style offers versatility and can be customized to suit any face shape or hair type. The shag is also seen as a nod to the retro styles of the 70s and 80s, making it both trendy and timeless!

Shags are fun, they embrace natural textures, are good for any gender, they’re low maintenance, versatile and easy to personalize… that’s why they will continue to be on trend in 2023,” explains Teresa Romero, Creative Director for Sam Villa and Artistic/Education Director for Jose Luis Salon @_teresa_romero

They beauty is anyone can wear a shag. 

  • Texture: Finer hair types need strategic point cutting for lift and texture, whereas coarse curly types usually need some strategic weight assessment to prevent expanding the shape too much. 
  • Face Shape: All face shapes can wear a shag.  Fringe lengths determine what parts of the face are complemented or minimized. Shorter fringe brings attention to the top half of the face and longer fringe brings attention to the lower half. 
  • Layers: It’s all about the layers. The more layers and texturizing, the more the hair can freely move for that lived-in shaggy appearance. 
  • Maintenance: A good shag should last a few months or more before needing a full reshaping. Shorter fringe may need a trim in between visits. Good home care that compliments hair texture and color is a must. Coarse hair needs more moisture and finer/chemically processed hair needs moisture and protein.

Model 1 (Kaitlyn Covington): This wolf cut is a hybrid of shags of the past with longer layers on top and a shorter modern fringe around the face. Depending on hair texture, styling is shake and go or shaped into place with a Sam Villa Signature Series Oval Brush.

Model 2 (Sophia Bachand): This brunette pixie shag is inspired from the Twiggy style pixie. To style, apply a mousse or styling cream and then use a Sam Villa Professional Light Ionic Blow Dryer with diffuser to set in place.

Credits: Hair/Photographer – Teresa Romero, Sam Villa Creative Director

Learn more from the Sam Villa Team by booking a class here or tunning into FREE Facebook Live classes and YouTube tutorials!


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