The HOB Creative Team have been named winners of the AIPP Best Commercial Collection of the Year. The annual Association Internationale Presse Professionelle Coiffure awards – which are judged by magazine editors from around the world – sees global entries from salons and artists in five categories. This year there were some 575 hair fashion collections from 31 countries.
The HOB Creative Team of Akin Konizi, Jake Unger and Nestor Sanchez, won the title with stunning commercial images from their Icon Collection. The images showcase wearable, fashionable and eye-catching styling. HOB International Creative Director, Akin Konizi says: “We’re so happy to pick up this award. This is especially true as the judges are editors from around the world. There were some incredible collections in this year’s category. It is a great honour for us to be the recipient of such a prestigious title.”
AIPP President Mike Vincent added: “We are very happy to have received so many collections sent from the five continents . This shows how dynamic the industry remains and how our trophies are recognised as the most important ones. If you are part of the nominees, you must understand that this is already a very big success, as the number of participants is massive – so congratulations to you!”