23 April 2024

ghd’s biggest breakthrough yet: the ghd duet style

One of ghd’s biggest breakthroughs ever has just launched. The ghd duet style is the first 2-in-1 hot air styler that transforms hair from wet to styled, with no damage.*

We have all come to expect great things from ghd as an award-winning hair styling tool manufacturer. And now there is revolutionary new styling tool so everyone can have a good hair day courtesy of ghd! Indeed, ghd’s biggest breakthrough yet is the duet style, the first 2-in-1 hot air styler that transforms hair from wet to styled, with no damage.*

The unique ghd styling chamber combines state-of-the-art internal airflow aerodynamics with 4 smart low-temperature plates. As a result, ghd duet style efficiently dries and styles hair simultaneously. Styling is faster and hair results are fantastic.

ghd is on a mission

We are dedicated to developing pioneering technologies and creating best-in-class products that tackle consumer and professional stylist needs,” commented Jeroen Temmerman, ghd CEO. “The new ghd duet style is a revolution in tech beauty. There is no other product globally that dries and styles at the same time, combining hot air and styling plates. The ghd R&D team have achieved the impossible. The ghd duet style transforms the way women style their hair. It delivers even more good hair days around the world.

In fact, it would seem that the scientists and engineers at ghd have achieved what was once deemed impossible. The winning formula included 21 years of heated styling and drying expertise combined with the science of convection and conduction.

The result was breakthrough AIRFUSION™ technology. This system brings together the power of air flow and the performance of actively heated styling plates. The final result is a sleek, smooth, glossy style directly from wet hair. Moreover, it achieves perfect styling with no damage!* Once again, ghd demonstrates that there is no substitute for research and know-how.

Following years of research at the dedicated ghd R&D labs in Cambridge, we have utilized our deep knowledge of hair science to understand the complex interaction that hair has with water, heat, air and styler grip,” says Dr. Rob Milner, ghd CTO. “This research was integral for the creation of AIR-FUSION™ technology, the breakthrough technology in duet style. Many styling routines over-dry or over-heat hair. Instead, the AIR-FUSION™ technology in duet style retains the natural moisture level of hair. The style lasts longer without causing damage.

More pros of the ghd duet style

In addition to being available in either black or white, another extra perks is that the ghd duet style is eco-friendly! Thanks to ultra-powerful performance, efficiency and aesthetics, its eco-friendly aerodynamics also minimize energy waste. This amounts to to 30% less energy consumption. And to reduce stress and noise in the salon or at home, the bespoke acoustic system offers lower sound levels.**

  • *No thermal hair damage detected after after 4 passes in wet to style mode vs. naturally dried hair.
  • ** consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China)


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