OLAPLEX launches No.4D Clean Volume Detox Dry Shampoo. This is OLAPLEX’s first dry shampoo with a patented OLAPLEX Bond Building Technology™. It gives hair a just-washed feeling without build-up or powdery residue.
OLAPLEX is the original bond builder and the brand that singlehandedly created the bond-building category. It is excited to launch No.4D Clean Volume Detox Dry Shampoo, its first dry shampoo. Healthy hair starts at the scalp. A healthy scalp is clean, moisturised and free of flakiness, build-up or irritation. No.4D Clean Volume Detox Dry Shampoo does more than absorb oil, odour, and sweat. It also detoxifies the scalp without clogging pores and neutralises odour-causing pollutants. Use it to instantly refresh hair in between wash days or use on clean, dry hair to amplify first-day styles. The formula leaves no grit or powdery residue. In clinical consumer tests, 100% of consumers saw no white residue. 97%, meanwhile, said their hair looked clean and 97% saw a reduction of oil.*
“We are a leader in hair styling products as well as hair health,” said JuE Wong, Chief Executive Officer of OLAPLEX. “With the addition of our new OLAPLEX No.4D Clean Volume Detox Dry Shampoo to our highly popular styling products lineup, we successfully created a one-of-a-kind formula that pairs our exclusive OLAPLEX Bond Building Technology with key ingredients that detoxify and absorb oil leading to a healthier-feeling scalp.”
What the experts say
According to OLAPLEX’s newest Global Styling Ambassador, Jimmy Paul, “I recommend the new OLAPLEX No.4D Clean Volume Detox Dry Shampoo because it is weightless, without any build-up and does not dull the hair. I’m known for creating iconic ‘big’ hair looks and this dry shampoo is able to seamlessly add lift while making the hair look clean, fresh and light. An added bonus, it has the bond building technology that OLAPLEX is famous for to relink the damaged hair bonds for stronger, healthier hair. It’s a must-have.“
“I was trained in Paris where dry shampoos have been used for centuries to create texture and volume,” adds OLAPLEX Global Styling Ambassador, Laurent Philippon. “I was involved in the early days of dry shampoo innovation testing the formulas on models and know what works. OLAPLEX 4D No.4D Clean Volume Detox Dry Shampoo is a staple in my kit because of its incredible efficiency to remove excess oils in the hair and on the scalp while adding lift. It’s also totally transparent so it adapts to all hair colours leaving the hair, without a ‘dusty’ effect while being light, shiny, and healthy.”
Detoxifies, soothes the scalp and neutralises
OLAPLEX No.4D Clean Volume Detox Dry Shampoo contains Rambutan Seed Extract. This is a sustainable source of antioxidants that detoxifies, soothes the scalp. It also neutralises odour-causing pollutants and impurities. Ultra-fine Micro Starch sourced from rice delivers powerhouse oil absorption for clean, weightless body without a trace of white residue or pore-clogging buildup. OLAPLEX No.4D Clean Volume Detox Dry Shampoo is safe to use on all hair types and all hair textures. Like all OLAPLEX products, No.4D is formulated with their revolutionary OLAPLEX Bond Building Technology, the patented and exclusive innovation that changed the haircare industry forever. It immediately repairs damage and strengthens hair on a molecular level by relinking broken disulphide bonds.
Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients, including Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates. OLAPLEX is proud of their continued commitment to reducing their secondary packaging and controlling their carbon footprint.
*In an independent consumer perception study of 30 subjects after 3 consecutive uses.
100% free of sulphates, phthalates, parabens, or gluten. Vegan. Colour-safe.
OLAPLEX No.4D Clean Volume Detox Dry Shampoo (250ml) retails for £28.00/€29.50 and launched on www.Olaplex.com on January 31, 2023. It is now available in professional and retail channels.