18 May 2024

Wella RED Business Network Live

This year, the iconic Wella RED Business Network Live marked its 25 year anniversary by delivering an annual burst of inspiration.

Wella RED

More than 200 guests headed to the stunning Belfry Hotel & Resort for two days of motivational speakers, networking and business building for Wella RED Business Network Live. The two day event saw delegates enjoy the perfect balance of inspirational content delivered by exceptional motivational speakers, teamed with countless networking opportunities and, as always, plenty of entertainment.

Hosted by Dom Lehane, guests were welcomed to the event by Wella’s Senior Director Sales and Education UK & Ireland, Tatiana Suvorova, welcomed guests. “A year ago, I stood here and promised you a business networking club to help grow your business, and we made RED happen, said Tatiana. “This year celebrates 25 years of Business Network Live and I believe this is the best hairdressing event in the calendar.  I hope that in the coming days we can find time to inspire and motivate each other.”  

Motivational Guest Speakers

The event showcased a line-up of exceptionally motivational guest speakers which included an impressive mix of business entrepreneurs, an adventurer, a customer service expert, a communication coach and an Olympic athlete. Each speaker had a compelling story to tell, with anecdotes that contained plenty of life changing advice, both on a professional and personal level.

Among the 7 speakers who presented on stage was a powerful presentation from Olympic rower Sir Steve Redgrave. He touched on topics such as perseverance and teamwork as he talked through his story of becoming an Olympic athlete. “To be the best you basically have to train more than everybody else,” he said. “You have to do more work than everybody else and try harder than everyone else. Try spinning everything on its head. Then think about what to do to get to where you want to get to.” Other guest speakers included Caspar Berry, who spoke about risk taking, decision making, and embracing uncertainty.

Fulfilling Dreams

Customer service expert Linda Moir shared her top tips. She had previously headed up the award winning customer service at Virgin Atlantic. “When crew satisfaction goes up, the customer satisfaction goes up. Create the culture inside the team that you want customers to see,” she said. Finally, adventurer and expedition trailblazer, Oli France, relayed his life experiences and his moving journey to conquer his dreams. “Everything is a matter of perspective and we have the power to change it. The thing we rarely consider is the risk of not even trying. So many of us have hopes and dreams, and what a tragedy it would be if we didn’t fulfil them. Sometimes the only thing that is stopping us from success is us,” he said.

Salon Life & Salon Owners

To bring the conference back to the reality of salon life, salon owners and business gurus Collette Osbourne, Salv Mule, Anya Dellicompagni, Carole Taylor and Liz McKeon formed an on-stage panel of experts, leading a discussion with  covering topics ranging from price increases to team resilience and retention to deposits. The Wella RED Business Network Live 2023 event delivered the perfect combination of business inspiration and networking opportunities, with plenty of inspiration to take back to the salon and make 2023 a great year in business. 

To celebrate its 25 year anniversary in true Wella style, delegates tucked into an evening of celebration with cocktails, a 360-degree photo booth, dance simulator, poker table and entertainment from a close-up magician, before enjoying a celebration dinner and dancing into the early hours.    

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